A new daily newspaper, La Crítica of Argentina, hit the Buenos Aires streets on March 2, selling out its 100,000-copy press run, and livening up the debate over politics, football, and in particular the future of Argentine media and journalism.

La Crítica is a venture launched by Jorge Lanata, perhaps the most recognized journalist in Argentina. Lanata is a radio and TV celebrity, and now he is setting out to prove there is a place in the urban media market for new newspapers that can make the most of the opportunity to blend paper and ink with a dynamic Web presence.

La Crítica elected WoodWing Software’s Smart Connection Enterprise, so the crack editorial team could focus on the content, instead of being bothered by workflow and technical issues.

The WoodWing integration is being handled by Dot Zero, a consultancy company led by technologist and journalist Marcelo Cutini. Cutini commented that the challenge at La Crítica is the the pace in the workplace. Digitized text, audio, and video have to be blended sensibly, and mobilized into different media settings under tight deadline pressure. "We love this challenge, and WoodWing's Software is a good fit for this kind of challenges," Cutini said, "but we haven't been sleeping a lot in the last few weeks."

La Crítica is the first WoodWing newspaper in Argentina, but it is the fortieth paper in the region to adopt Smart Connection Enterprise. Steve Schaffran, general manager of Woodwing Latin America, commented on the challenge and opportunity of working in the Argentine spotlight. "La Crítica is exactly the kind of customer where our software shows it strengths. We're determined to make this a huge success," he said.

About La Crítica

La Crítica of Argentina is edited by 2.0 Papel SA. Jorge Lanata is the Editorial Director, and the staff numbers more than 150 writers, editors, photographers, designers, proofreaders, and producers. The launch of La Crítica was celebrated by 1,500 people who gathered at the Faculty of Law at the University of Buenos Aires, to fete the arrival, at dawn, of the first edition.