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Standard Life takes advantage of WoodWing’s Corporate Publishing Solutions

Standard Life Takes Advantage of WoodWing’s Corporate Publishing Solutions.As one of the larger financial-services companies in the world, the Standard Life Assurance Co. puts out a wide variety of publications. Now, all of those publications will be powered by WoodWing's Smart Communications editorial solution.

With offices in the UK, Canada and around the globe, Standard Life has more than seven million customers worldwide. Standard Life joins the growing list of companies around the world that are using WoodWing’s corporate publishing solutions for the production of their publications, including annual reports.
This list includes some of the best-known organizations in the world, like Citibank, Price-Waterhouse Coopers, Whirlpool, Hasbro and Allianz, as well as the United Nations, which uses WoodWing’s software to help produce international treaties.

“We have a strong and growing presence in the traditional publishing markets – newspapers, magazines and books – but we’re seeing phenomenal growth in the corporate-publishing market, as well,” said Brian Kruger, CEO of WoodWing USA. “Standard Life is the latest in an expanding line of corporate customers.”

What makes WoodWing’s publishing solutions so appealing to these companies? “More and more corporate publishers are discovering the advantages of using a real editorial solution, giving them quick ROI,” Kruger said. “Also, our solution is easy to install and easy to learn, so you’ll start enjoying the benefits immediately. Companies are finding they’re saving time and money, all while improving their publications.”

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