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Newspaper and magazine publishers can explore the new scope and tap into new revenue sources using their existing team and skills.

WoodWing Software, one of the innovation leaders in cross-media publishing solutions for newspaper and magazine publishers, will demonstrate its Digital Magazine Tools at IFRA Expo 2010, taking place from October, 4-6 in Hamburg, Germany.

Publishing to tablets like Apple's iPad enables newspaper and magazine publishers to tap new revenue sources, attract new target groups and strengthen the loyalty of their existing readers by combining quality content with an exciting reading experience.

Relying on existing resources
WoodWing's Digital Magazine Tools allow publishers to explore the new scope using their existing resources. The solution is an add-on module for WoodWing's cross-media publishing system Enterprise. The entire solution is built around Adobe CS4 and CS5, so designers don't need to learn special new skills to create the digital publications, resulting in a short learning curve. The tablet issues can also be created in parallel with the print publication.

Tapping new revenue sources
Publishers can explore new business opportunities using WoodWing's Digital Magazine Tools. Not only is there high-quality advertisement space to be sold, but publishers can, for example, enable their readers to directly buy music, books or other products from within the tablet issue and receive commission. The WoodWing Reader App supports in-app purchasing of new issues and can handle a subscription model, as well.

Full flexibility ensures sustainability
Publishers can create a tablet publication once and publish it on various devices, as well. Only the Reader App to display the content on a specific device is different. Reader Apps for future tablet devices will become available when these devices become popular. Enterprise will also support the upcoming Adobe Viewer technology.

A proven solution
"Our Digital Magazine Tools are already a proven solution," said Erik Schut, President of WoodWing Software. "They're in use by a large number of renowned publishers around the world, who create stunning iPad apps of their newspaper and magazine brands. Our Digital Magazine Tools are an integrated part of our cross-media publishing system Enterprise, enabling publishers to produce their iPad apps in a very efficient way – when necessary on a daily basis – just like they do for print."

Some of the most popular newspaper and magazine titles in the world are already using WoodWing's tools to create their iPad issues, including Time, Sports Illustrated, People, Life and Fortune in the U.S.; the Asian newspapers South China Morning Post and Kompas; Veronica Magazine in the Netherlands, Cosmopolitan in Russia and many more. A continuously updated list of iPad apps created with WoodWing's Digital Magazine Tools is available on the Web at www.woodwing.com/en/digital-magazine/ipad-gallery.

IFRA Expo 2010 presence
WoodWing will be present at the IFRA Expo 2010 at booth A1640 to show its Digital Magazine Tools to the visitors. For more information, please visit www.woodwing.com/ifra.

Visitors of WoodWing's booth at the IFRA will also have the chance to meet with system integrators for their region, like A&F Computersysteme AG from Switzerland, ProPublish AG from Germany, Publiquare from The Netherlands, Evolved Media Solutions from Great Britain, Alliga Media from France, and Smartium from Finland – all are WoodWing Gold Authorized Solution Partners.

Additional solution partners present at WoodWing's booth include zweipunktnull from Austria, Paradigm from Norway and Trigono from Denmark.

WoodWing technology partners presenting their solutions at WoodWing's booth are axaio (www.axaio.com), iBox Network (www.iboxnetwork.com), Previon (www.previon.ch), and Vidigo (www.vidigo.tv).

About WoodWing
WoodWing creates the most progressive solutions available on the market for the production of print, online and tablet publications. Rapid growth worldwide and success across the full spectrum of small to large publishers demonstrate that WoodWing markets the best tools for the best price.

 WoodWing Software is located in Zaandam, The Netherlands, and has regional sales companies for Europe, the USA, Asia-Pacific, and Latin America. Customers are served through select partners.

Press contact

Stefan Horst

PR Manager

WoodWing Software

T: 0049-151-12 72 63 62

E: sho[at]woodwing.com

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