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The leading newsweekly in Latin America created its iPad app with WoodWing's Digital Magazine Tools and rocketed to No. 1 among free apps.

Leading with a breaking-news cover story on the Brazilian presidential election campaign, the iPad edition of the Brazilian newsweekly Veja debuted on Sept. 4 in the Apple App store and shot immediately to the No. 1 position among free apps.

Veja is the flagship publication of Abril Group, the leading magazine publisher in Brazil. On the iPad, Veja shines with the same combination of incisive journalism and appealing design that has made it the leading newsweekly in Latin America and, behind Time and Newsweek, No. 3 in circulation worldwide.

Abril Group selected the WoodWing iPad solution for this important milestone, and it proved equal to the task. As Carlos Neri, Veja Art Director, puts it: "The creation process is breathtaking, because we are not tied to the physical limits of paper anymore. We can take advantage of everything – sounds, movement and images. The only limit is how creative we can be."

Hans Janssen, CEO of WoodWing, welcomed Abril Group to the family of publishers that have adopted the WoodWing technology for their digital magazines. "We're proud Abril chose WoodWing's cross-media publishing system for the production of Veja," said Hans Janssen. "Abril has shown once more to be a front runner in the publishing industry."

A continuously updated list of iPad apps created with WoodWing's Digital Magazine Tools is available on the Web at www.woodwing.com/en/digital-magazine/ipad-gallery.

WoodWing exhibits at the IFRA Expo 2010
WoodWing will be exhibiting at the IFRA Expo 2010 at booth A1640 to show its cross-media publishing solutions, including its Digital Magazine Tools for publishing on tablet devices. More information is available at www.woodwing.com/ifra.

About Grupo Abril
Abril Group is one of the biggest and most influential communication groups in Latin America. It was founded in 1950 and today employs more than 7,000 people. The group is made up of Media (Editora Abril, Internet, Subscriptions and MTV), e-commerce and Abril Educação (Editoras Ática and Scipione and SER and Anglo Educational Systems). It also owns the biggest printing plant in Latin America, with a huge distribution and logistics operation that reaches the entire Brazilian territory. Abril provides information, education and entertainment to practically all public segments and working hand-in-hand with various medias.

About WoodWing


WoodWing Software, with 85 employees, was founded in 2000 and is headquartered in The Netherlands. WoodWing creates the most progressive solutions available on the market for the production of print, online and tablet publications. Rapid growth worldwide and success across the full spectrum of small to large publishers demonstrate that WoodWing markets the best tools for the best price.

 WoodWing's customers include renowned magazine, newspaper and book publishers, as well as communication agencies and corporate customers.

WoodWing Software is located in Zaandam, The Netherlands, and has regional sales companies for Europe, the USA, Asia-Pacific, and Latin America. Customers are served through select partners.

Press contact


Stefan Horst
PR Manager


WoodWing Software


T: 0049-151-12 72 63 62


E: sho[at]woodwing.com

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