Time Inc.'s "We're On It Project"
Time Inc. uses WoodWing technology to make its entire U.S. portfolio of 21 titles available on tablets.
Mission accomplished: Time Inc. brought all of its U.S. based magazine brands to multiple tablet platforms using WoodWing´s Digital Publishing Solution.
ZAANDAM, The Netherlands (January 26, 2012) – WoodWing Software, a leading developer of innovative workflow solutions for cost-efficient multi-channel publishing, today announced that Time Inc. is using WoodWing´s Digital Publishing Solution to publish its entire U.S. portfolio of 21 titles on various tablet platforms, including the iPad, Android and WebOS devices, as well as the NOOK Color and Amazon Kindle.
The list of tablet publications published by Time Inc. now includes all of its renowned media brands. According to Time Inc., its digital magazine and other content apps have been downloaded more than 11 million times. Hundreds of thousands of current print subscribers have upgraded their subscriptions to include the tablet editions at no extra cost, with thousands more being added each week.
Time Inc. creates all its tablet editions using WoodWing´s Digital Publishing Tools, which are fully integrated with WoodWing´s publishing system Enterprise. These plug-ins for InDesign enable Time Inc. to add interactivity to their content to create compelling digital publications. WoodWing’s tools include panels for slideshows, hotspots, video, links, widgets and much more.
Ready to take advantage of the digital publishing opportunities
“The number of tablet users will continue to grow significantly, accelerating demand for reader-attractive content and driving advertiser interest,” said Mitch Klaif, CIO if Time Inc. “With the availability of our entire portfolio of U.S. titles, we put ourselves in a great position to take advantage of these opportunities. We also use WoodWing's solutions to help us produce our print editions, and WoodWing´s Digital Publishing Solution enables us to integrate our tablet publishing activities into our existing workflows. Working with WoodWing to make Time Inc. the number one publisher of digital magazines has been a great experience.”
“For publishers, it is vital to reach all tablet users, regardless of which device they use,” said Erik Schut, President of WoodWing Software. “We would like to congratulate Time Inc. on this important milestone. At the same time, being able to bring such a large number of titles to various tablet platforms in such a short time frame is proof that our solution is perfectly capable of dealing with today’s publisher demands.”
About Time Inc.
Time Inc., a division of Time Warner, is one of the largest branded media companies in the world. The company’s magazines reach more than 110 million Americans each month, and its websites attract nearly 50 million unique visitors each month. With influential brands such as TIME, PEOPLE, SPORTS ILLUSTRATED, INSTYLE, and REAL SIMPLE, Time Inc. is home to celebrated events and franchises including the FORTUNE 500, TIME 100, PEOPLE’s Most Beautiful and SPORTS ILLUSTRATED’S Sportsman of the Year.
WoodWing Software develops and markets a premier, cost-efficient multi-channel publishing solution. Its flagship product, Enterprise, helps magazine and newspaper publishers, corporate publishers and agencies reach their goals for quality, economy and time-to-market. WoodWing Enterprise is a system that coordinates and streamlines the process of creating, managing and publishing static, dynamic and interactive content for all media channels – including print, Web, social, smart phones and tablets.
WoodWing Software, founded in the year 2000, has its headquarters in Zaandam, The Netherlands, and has regional sales offices in Europe, the Americas and Asia Pacific. Customers are served locally by over 100 selected partners in more than 75 countries. WoodWing’s long-standing relationship with Adobe as a Technology Partner and its close cooperation with a large number of other technology vendors worldwide, confirm WoodWing’s position as one of the leading suppliers of publishing software. WoodWing is a privately owned company, with all founders actively engaged. Additional information regarding WoodWing's products and services can be found at www.woodwing.com.