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Pacific Magazines latest title Prevention Australia runs on Enterprise 6

WoodWing Software announced today that Pacific Magazines has selected WoodWing´s Enterprise Content Publishing Platform and Content Station, the next generation multichannel publishing tool for content producers.

Pacific Magazines, the publishing arm of Australia’s largest television network – the Seven Network – is a dominant force in Australian magazine publishing. Pacific Magazines publishes more than one in four magazines sold in Australia – including two of the three biggest selling weekly titles: New Idea and That's Life!

“We’ve been using WoodWing publishing solutions for our editorial processes since 2007, so when it came time to launch Prevention, we chose Enterprise 6 and Content Station as our editorial system,” said Fraser Crozier, Business Liaison Manager at Pacific Magazines. “The support from WoodWing and Creative Folks has been very solid, with productivity improvements already evident, as well as the forming of a strong development platform from which to leverage the efficiencies of the workflows. The software has proven to be relatively simple to deploy throughout our divisions in Australia and New Zealand, and we are looking forward to ongoing rollouts. With the recent upgrades to version 6 of WoodWing Enterprise, there are a number of additional value-added propositions that can be exploited out-of-box. There are also a lot of promising developments on the horizon.”

Prevention is the first healthy lifestyle magazine specifically for and about Australian women age 40 and over. It will inspire and empower a previously ignored audience, giving them the information they need to live the long, healthy, happy life they expect. More than a magazine, Prevention is a 360-degree brand, which supports women's health ambitions with an in-depth, easy-reference Web site, a stream of relevant special books, and other publications and iconic events.

“Pacific Magazines was the first company to implement WoodWing in Australia,” said Andrew Lomas, Project/Sales Director at Creative Folks. “After the successful completion of the WoodWing pilot in Who magazine, other titles were earmarked for rollout, commencing in early 2008. The rollout is ongoing.”

Remco Koster, the Managing Director of WoodWing Asia Pacific, noted that with the addition of Pacific Magazines, WoodWing’s reach in the region continues to grow. “Pacific Magazines was very thorough as they researched all the possibilities for a new editorial solution,” Koster said. “This is a first-class, cutting-edge company in every way, and they saw the success that we’re enjoying with Time Inc.’s titles in the U.S., and with large magazine companies around the world. In the end, going with WoodWing was a decision that made sense in every respect for Pacific Magazines, and we’re very happy to have them as part of the WoodWing family.”

“We have enjoyed working closely on this project with the people at Pacific Magazines,” added Matthew Green, Managing Director at Creative Folks. “The invaluable assistance of Pacific Magazines’ team of I.T. and publishing experts, and the unwavering acceptance of the editorial and design staff, ensured the project would be a success.”

About Pacific Magazines
Pacific Magazines reaches two out of five Australians every month and holds a 29 percent share of total readership, as well as a significantly higher share in each of its key publishing categories. Some of the other titles they publish include Men's Health, Women's Health, Prevention, Who, In Style, Home Beautiful, Marie Claire, Family Circle and Your Garden. Pacific Magazines is also Australia's largest publisher of youth titles with Girlfriend, KZone, Total Girl and TV Hits magazines.

About Creative Folks
For more than 30 years, Creative Folks Pty Ltd (www.creativefolks.com.au) has been providing high-quality products and exceptional services to the creative, advertising, media, publishing and printing industries in Australia. We have built specialist solutions in areas of Digital Asset Management, Publishing & Editorial Systems, PDF & InDesign Workflow, Color Management, Server Storage, Backup and Archiving as well as Microsoft Active Directory & Exchange integration with Mac OS X. As a result, our skills and technical expertise are now recognized by international vendors such as Adobe, Canto, WoodWing, Opix AG, van Gennep, Atempo, HP, Apple and Microsoft, to name but a few. Our philosophy is to work closely with our clients to determine the best solution for their needs. Our passion is to exceed every client's expectations.

About WoodWing
WoodWing creates the most progressive solutions available on the market for the production of print and online publications. Rapid growth worldwide and success across the full spectrum of small to large publishers demonstrate that WoodWing makes the best tools for the best price. WoodWing Software is located in Zaandam, The Netherlands, and has regional sales companies for Europe, the USA, Asia-Pacific, and Latin America. Customers are served through select partners.

Customer Contacts:
Matthew Green
Managing Director
Creative Folks Pty Ltd
Tel: +61 2 9516 2677
matthew.green[at]folks.com.au

Remco Koster
Managing Director
WoodWing Asia Pacific
Tel: +603 2163 4935
rko[at]woodwing.com

You can download a high-resolution image of the cover of Prevention here.

For graphics and screenshots please visit our press section.

Press contact:
Stefan Horst
PR Manager
T: 0049-151-12 72 63 62
E: sho[at]woodwing.com