woodwing

Did you see this report?

It is PriceWaterhouseCoopers' prediction for the entertainment and media market.

They predict a remaining weak 2010 and a slow growth in 2011 in terms of consumer spending, hence advertising.

But even more interesting I found their statement about the need for media companies for "...greater transparency and accuracy over audience metrics which together with accountability for ad results, is becoming a “must have” in this new media world. ..."

This seems to be the essence of profitable publishing in the (very) near future. The advertiser wants to know exactly where the money is spent and therefore the editor needs to know exactly for which audience he or she is publishing.

With the support of a wide variety of publication channels, Content Station already shows an important aspect of the changing demands of advertisers.

And please watch us carefully! At IFRA Expo we have some great things in the works. We will show more of these new 'must haves' for the changing media world, integrated into Content Station, supporting the demands of the profitable publisher. I'm sure you'll love it!

Hans