woodwing

In recent years publishing companies around the world have invested a lot in developing their on-line presence. However, technological and reader behavioral developments seem to have outpaced many publishers in their quest into the new media space.

Many publishers are still afraid to give unfettered access to their content or have no clear philosophy regarding what kind of content to put where and when. But the rapid advance of internet usage, also on mobile devices, has given their existing and potential readers an unbridled selection of (free) news sources to choose from. And it has given advertisers plenty of viable alternatives on which to spend their precious money to reach their desired audiences. So it is of paramount importance for publishers to take stock and improve the existing web presence and to develop a credible and attractive mobile presence.

To enable publishers to cope with the current multi-channel demands, as well as to prepare them for future demands, WoodWing has developed a revolutionary new tool; based on the latest technologies available, this is the spider in the multi-channel, multimedia content processing web: Content Station. Together with Content Station, our Enterprise content publishing platform enables publishers to focus on their core assets: their creative content. Publishing it to the various channels – print, web, mobile – can be done from within a single intuitive user interface.

Integration from Enterprise with industry leading third party multi-channel publishing solutions have already been put into place: Drupal and Escenic for web publishing, Netbiscuits for mobile publishing, as well as the newly launched Serious Software Dakode solution for integration with 2D Barcodes and mobile marketing campaigns. Because of the flexible plug-in integration with Enterprise any other solution can be easily integrated in the future.

With WoodWing Enterprise giving publishers the necessary tools, all that now has to be done is to find the Holy Grail of what to put in the print, on-line, and very importantly: mobile editions. I am sure many interesting and exciting roads will lead to Rome!