Time Inc. to launch tablet editions for all its US titles before end 2011

Submitted by Erik Schut on 05 August 2011

Time Inc. earlier this week announced that they will launch tablet editions for their complete US portfolio. All of the 21 titles will launch on all leading tablet platforms: Apple iPad, Android Marketplace, HP TouchPad, Next Issue Media’s store and Barnes & Nobles NOOK Color. That's a bold move: launching 17 new titles, 4 apps each, so 68 Apps in less than 5 months... And all designed for tablet, interactive magazines.

It's clear that Time Inc. believes in the future of tables after the initial sucess of their 4 flagship products: TIME Magazine, People, Sports Illustrated and Fortune. Time Inc. 

Last month Sports Illustrated shared how they have fully integrated tablet publishing into their workflow. This reveals an important secret how Time is able to move so agressively to all these tablets: There Is No “Digital Department”

We're very proud to see how WoodWing's Enterprise Publishing System is used as important corner storen to enable and support Time Inc's digital ambitions.

 

 

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