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Although not a complete surprise, Apple launched an impressive application at their New York event on January 21st: iBooks Author.

Together with iBooks 2, the update of iTunes U, the immediately availability of free (US) textbooks and the fact that iBooks and iBooks Author are free of charge, clearly shows Apple's ambitions regarding the educational market.

It was not a complete surprise since it was specifically mentioned in Jobs' biography: "In fact Jobs had his sights set on textbooks as the next business he wanted to transform. He believed it was a $8 billion a year industry ripe for digital destruction."

You can imagine that we at WoodWing were specifically interested in iBooks Author as the creation tool. read more >>

WoodWing would like to welcome Hearst Communication's Food Network Magazine to Apple's App Store. Representing the first app from the iconic network, this magazine was built with WoodWing's Tablet Publishing Solution and contains features such as interactive recipes, how-to videos, and a shopping list feature that lets end-users choose only what they need from each recipe. read more >>

WoodWing just completed its bi-annual publishing conference with over 300 attendees from customers and partners around the world (for more on that, visit our Community Site). Of particular interest was our forthcoming Newsfeed Publisher feature, which will allow customers to visually organize their content in Enterprise and publish it to mobile devices. read more >>

The World Tour Event in San Francisco showed just how much the publishing world, and WoodWing, have changed in a year. read more >>

In a variety of ways, the success of the iPad signals a branch point in editorial technology. The other night, working out a WoodWing Enterprise configuration for a potential newspaper customer, I realized that this branching possibly brings to an end the dynamic of writing "to the hole", resetting things back in time to the era of writing to the subject. read more >>