Not only is WoodWing on stage at the FIPP World Magazine Congress (WMC) in Rome in the person of its CEO Hans Janssen, there’s another significant dimension to WoodWing’s presence: Elvis.
Being just as photogenic as other star performers with the same name, Elvis now manifests itself as the platform on which all images shot during the FIPP congress will be displayed. WoodWing sent a team of photographers to Rome to immortalize WMC visitors. The images are uploaded and automatically tagged with date and time, so visitors can quickly find and download their own portrait from the web portal set up for this purpose: http://wmc.elvisdam.com.
When speaking with Newspaper or magazine publishers, we often hear the same complaints: For every task there seems to be a separate application and editorial staff is having a hard time locating the growing number of media files. We also hear that the big editorial systems "that can do everything" are typically difficult to use and take a long time to implement.
On 27 and 28 June the Radisson Portman Square hotel in London was the scene of DAM Europe, the premier european conference for digital asset management users, specialists and vendors. This yearly gathering represents the European stop of a worldwide series of digital asset management conferences. WoodWing supported the event as sponsor, hosted a booth with live demo's and saw its customer Charterhouse present an Elvis DAM case study.
After the first successful european stops of the Elvis Digital Asset Management Tour we have learned a few interesting things from our audience. It seems that both marketing teams and creative teams share a few major frustrations when it comes to creating, producing and sharing brochures, banners, graphics and more. We have learned that 2 major themes specifically are of interest to these people.