As a consultant for WoodWing I am involved in judging incoming feature requests before they are actually added to our feature database for implementation by development.
We always look for the actual business case behind the request. Did the sender overlook an existing feature? Is there a different way of using the system to support the business case? Could the system be configured differently to realize the requirement? Or is the business case so specific that it cannot be turned into a generic feature request?
Valid feature requests will be scheduled for a roadmap release by product management. But, as you’ll understand, it can take a while before the feature ends up in the product, and often customers need it today.
So, why wait for a next release? Why not do it yourself? WoodWing’s products are well-known for their flexibility and extensibility.
Last week saw the first outing of Elvis DAM as a WoodWing product at the World Publishing Expo (IFRA) in Frankfurt. This yearly trade show is the event for Publishers to meet technology vendors of Ad, Web, Editorial and DAM solutions. While the Elvis team had sponsored at the WoodWing booth several times over the last few years, being part of the team is definitely different.
We're seeing Digital Asset Management (DAM) becoming more and more important with the vast growing amount of assets and the need to monetize them across channels. In order to bring our customer the best DAM solution we decided some time ago to aim becoming a leading DAM supplier. Next was the choice what to do: build vs buy.
For the first time, Main Capital Partners published the 'Main software 50', a list of most successful Dutch software companies. WoodWing was recognized being the 5th most successful Dutch software company.
Last week Apple announced Mountain Lion, the next version of OS X (formerly known as Mac OS X) that will be released this summer. Apple introduces Mountain Lion with: "it’s designed with innovations from iPad and it works even better with iCloud." I find the latter an understatement, this release is all about making OS X a real member of the iCloud family joining iPad, iPhone, iPod Touch and Apple TV. Mac integration was an important missing piece in Apple's bigger strategy to make iCloud the center of the user's multi-device experience.