The last quarter of the year was an interesting time for observers of the German newspaper market. Mid November, the publisher of the highly respected daily Frankfurter Rundschau filed for insolvency. Four weeks later, the publishing house Axel Springer launched the paywall for Die Welt – with a reach of 862,000 readers one of the leading daily newspapers in Europe.
Working for a technology company, and being surrounded by a marketplace that is full of technology developers and vendors asking for ones attention, it’s easy to to forget that technology is not the ultimate goal, it’s there to help you reach a goal - the creation of quality publications.
As a consultant for WoodWing I am involved in judging incoming feature requests before they are actually added to our feature database for implementation by development.
We always look for the actual business case behind the request. Did the sender overlook an existing feature? Is there a different way of using the system to support the business case? Could the system be configured differently to realize the requirement? Or is the business case so specific that it cannot be turned into a generic feature request?
Valid feature requests will be scheduled for a roadmap release by product management. But, as you’ll understand, it can take a while before the feature ends up in the product, and often customers need it today.
So, why wait for a next release? Why not do it yourself? WoodWing’s products are well-known for their flexibility and extensibility.
Last week saw the first outing of Elvis DAM as a WoodWing product at the World Publishing Expo (IFRA) in Frankfurt. This yearly trade show is the event for Publishers to meet technology vendors of Ad, Web, Editorial and DAM solutions. While the Elvis team had sponsored at the WoodWing booth several times over the last few years, being part of the team is definitely different.
We're seeing Digital Asset Management (DAM) becoming more and more important with the vast growing amount of assets and the need to monetize them across channels. In order to bring our customer the best DAM solution we decided some time ago to aim becoming a leading DAM supplier. Next was the choice what to do: build vs buy.