The World Tour Event in San Francisco showed just how much the publishing world, and WoodWing, have changed in a year.
Some people familiar with launching new print titles might be familiar with the so-called 'Second Issue Problem'. You have been working very hard for months on a new title, new concepts, design, great stories etc. The big day arrives and you have completed the first issue, hurrah! And then comes the second issue... for which you only have one week or one month at most...
With all publishers rushing to the iPad the Second Issue Problem is happening all over the place now.
It's now 6 months ago since Steve Jobs announced the iPad. It has been a crazy 6 months :-)
We have seen huge interest in our Digital Magazine solution that allows publishers to efficiently publish to the iPad. This interest is ranging from the largest publishers of the world to 1-man design studio's. Because TIME Magazine was our launching title, a lot of people think/assume that our solution is expensive and only affordable for the biggest publishers. Which is not quite the case...
So let me provide some clarity on our pricing.
In this blog article I would like to give you an insight into the my part of the world: Asia. This is a brief diary of my month of July where I visited Tokyo, Ho Chi Minh City, Hong Kong, Jakarta, and Bangkok to talk to customers and prospects and to speak at various seminars about the WoodWing solutions and the iPad tools in particular.