Working for a technology company, and being surrounded by a marketplace that is full of technology developers and vendors asking for ones attention, it’s easy to to forget that technology is not the ultimate goal, it’s there to help you reach a goal - the creation of quality publications.
As a consultant for WoodWing I am involved in judging incoming feature requests before they are actually added to our feature database for implementation by development.
We always look for the actual business case behind the request. Did the sender overlook an existing feature? Is there a different way of using the system to support the business case? Could the system be configured differently to realize the requirement? Or is the business case so specific that it cannot be turned into a generic feature request?
Valid feature requests will be scheduled for a roadmap release by product management. But, as you’ll understand, it can take a while before the feature ends up in the product, and often customers need it today.
So, why wait for a next release? Why not do it yourself? WoodWing’s products are well-known for their flexibility and extensibility.
After 10+ years at Adobe Systems doing evangelism for InDesign and InCopy, and then another 3 years with another Adobe developer partner, it's an honor to join the WoodWing team as an evangelist for the excellent solutions being developed here. I had the opportunity to show off Content Station and tablet publishing tools at IFRA, and I'm very positively impressed with the opportunities presented by the Elvis DAM...both on its own, and also as integrated with Enterprise or other solutions.
Born in Germany and interested in football (or, for the American´s, soccer) I love to trace where in the world German players are successful. One example is Lukas Podolski (nick named „Poldi“), member of the German national team.
For the 2012/13 season, Poldi moved from Cologne to London, playing for Arsenal Football Club, the famous English Premier League football club based in London. That motivated me to learn more about the club – and what´s more obvious than checking on iTunes, if there's an app for that?
Athletes from around the world currently compete in London at the Olympic Games 2012, while their fans at home cheer as they battle for the medals. For publishers worldwide, the games are an excellent vehicle for additional brand exposure.
Tablets prove to be a perfect platform to cover the successes and failures in London. Thanks to WoodWing Enterprise and its Digital Publishing Tools publishers can deliver updates via the tablet as often as they like and easily integrate video and extensive photography via slideshows.