The other day, together with the editor of a successful USA weekly newspaper, I reviewed a number of the newspaper apps for the iPad . In the course of that review, something came into focus that the editor found astonishing and exciting.
With publications being launched onto the iPad almost every day, it's hard to keep track of what's hot and what's not.
Today a publication went live that has set a new milestone: TRVL Magazine.
It's a travel magazine filled with stunning photography. However, although great content, it's not so much the content that makes TRVL a game changer, what is so special is the fact that it's an iPad only magazine made by three guys who took their moment to become a tablet-publisher!
Today we have reached a nice milestone. Our customers have published 300 issue to the iPad. It's really amazing to see how fast the tablet market has developed, it's even less than 6 months ago that the iPad hit the market...
Check our iPad Gallery to see the complete list of Apps.
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Today People magazine was launched on the iPad. Although I'm a bit biased I think it's fair to say that this is by far the best Digital Magazine available today. Like TIME Magazine was an important industry milestone on iPad launch day, People is setting the bar to a new level for the industry.
Some people familiar with launching new print titles might be familiar with the so-called 'Second Issue Problem'. You have been working very hard for months on a new title, new concepts, design, great stories etc. The big day arrives and you have completed the first issue, hurrah! And then comes the second issue... for which you only have one week or one month at most...
With all publishers rushing to the iPad the Second Issue Problem is happening all over the place now.
