It's true, the iPad is a lean-back device
And it offers publishers an opportunity to re-gain their media position.
Having a solid (and rapid growing) installed-base gives us the opportunity to analyze the traffic going to a large amount of iPads. It gives a good indication when tablets are being used for media consumption throughout the day and throughout the week. read more >>
WoodWing only affordable for the biggest publishers?
It's now 6 months ago since Steve Jobs announced the iPad. It has been a crazy 6 months :-)
We have seen huge interest in our Digital Magazine solution that allows publishers to efficiently publish to the iPad. This interest is ranging from the largest publishers of the world to 1-man design studio's. Because TIME Magazine was our launching title, a lot of people think/assume that our solution is expensive and only affordable for the biggest publishers. Which is not quite the case...
So let me provide some clarity on our pricing. read more >>
Will Publishers use Cloud computing to avoid IT?
Having an internal IT department? Why is it that hardly no one speaks positive about internal IT? They are slow, they don't understand the business, they are more expensive than the market and they aren't supportive.
Of all companies I visited in let's say, the last 5 years, I didn't came across one where the business praised IT for their pro-active, supportive and customer-oriented contribution. Of course, delivering services is often an ungrateful task, but the overall criticism IT receives is striking.
The reason may be obvious. Being responsible for IT you find yourself in an interesting dilemma. Corporate wants the IT-cost to drop, the business wants the services to improve. An almost impossible combination, causing internal fights, often won by corporate, resulting in even less responsive IT departments. The users unhappy again.
And suddenly there is SaaS, or the latest: Cloud computing. And things get really interesting. IT costs are dropping, no capital expenditure, services are delivered by specialists and deployment is done quicker than ever before. IT staff is reduced and Nicholas Carr got right, "IT doesn't matter" read more >>
WoodWing starts Blog
It is with great pleasure that we present to you the new WoodWing Blog.
We want to interact with you as much as possible. There is so much we'd like to share, there is so much we'd like to hear your opinion about. Especially today, having a market situation that requires an excellent understanding of the demands of our customers, our business partners and our potential customers. This blog is the place to share that kind of information.
WoodWing products are being used by a wide audience and we'd like to address you all, publishers of magazines, books, newspapers, and catalogs. Corporate publishers, editors, IT, production and online specialists. Business partners, technology partners, consultants, customers to be, and also our competitors. read more >>





