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Six content trends in omnichannel retail: keeping your brand relevant, responsive, and visible in 2022 and beyond
As lockdowns lift around the world, the omnichannel retail landscape is heating up. Shoppers are returning to physical stores for face-to-face experiences. But ...
April 13, 2022
Content orchestration: the new strategic frontier for CPG marketers
According to a recent report from McKinsey and Company, next-generation data-driven marketing can deliver 3 to 5 percent growth in net sales for CPG.
December 10, 2021
Top challenges facing CPG marketers in 2022
Consumer Packaged Goods (CPG) fly off the shelves and into buyers’ baskets. They’re the everyday essentials we buy each week. And these fast-moving goods need ...
November 05, 2021
AI-powered image optimization for publishers
Boosting quality and click-through-rate just got easier for publishers using DAM
October 05, 2021
Easier project life-cycle management for publishers: with digital asset management from WoodWing
In our recent webinar on publishing project lifecycle management, we talked about automating project set-up and archiving with Sanoma Pro, Finland’s leading ...
July 07, 2021
Sharing digital assets with colleagues in China just got easier thanks to WoodWing China Direct
Introducing WoodWing China Direct, a China-ready value-added service of Woodwing Assets.
July 01, 2021
How supermarkets can automate their catalog production (to cut costs and do more with less)
Despite the rise of grocery shopping online and via app, most supermarket chains continue to produce printed marketing materials. From glossy in-store ...
June 23, 2021
Keeping up with content demands in the supermarket sector: four benefits of content orchestration
Supermarkets have increasingly complex content requirements and intensive production schedules, both in print and digital media. So how can supermarkets keep ...
June 10, 2021
Digital Asset Management
PIM and DAM: what’s the difference and how do they help retailers work smarter?
PIM and DAM are key cornerstones of digital transformation for retailers, especially as they expand their online and in-app presence. But there’s sometimes ...
May 27, 2021
Digital Asset Management
Guide to project management software for creative agencies
Effective project management is the cornerstone of profitability. For creative agencies, time IS money, so it’s essential that processes and performance are ...
January 12, 2021