Amsterdam, January 24, 2019 – Coca-Cola European Partners, the largest bottler of The Coca-Cola Company products in Belgium and Luxembourg, is one step closer to fully automating the dissemination of relevant product graphics and information to customers, with their new digital asset management system now in place.
CCEP replaced their legacy photo library with WoodWing Assets, which now serves as the only go-to file repository to upload, tag and manage their digital assets. Furthermore, the new digital asset management solution makes it easy to share relevant product materials and graphics with customers and external marketing agencies, for production of necessary marketing materials. In total, about 400 people will be working with the new solution.
The company behind the implementation of WoodWing Assets in the CCEP company was WoodWing’s trusted Belgian partner, Lab9. Lab9 has also developed custom plugins to connect WoodWing Assets with the systems that CCEP is already using. One of the plugins connects WoodWing Assts to TrustBox. The combined solution enables automatic updates of product graphics and information on all retailer websites that list CCEP's products.
With the implementation of WoodWing Assets, the company has already noticed significant improvements in workflow efficiency and collaboration with key accounts and clients.
"WoodWing Assets has helped CCEP overcome a number of operational difficulties, by speeding up the process of providing up-to-date product and marketing information to clients, and consumer relevant information, in line with GDPR and 1169/2011 regulations." says Iris De Smedt, Graphic Designer at Coca-Cola European Partners.
Lab9 is a WoodWing Gold Partner in Belgium, offering solutions for any company or department that is tied to the graphics production chain. Between the client’s idea and the final result, different processes need to be well-matched. This is where Lab9 comes into play, providing guidance, knowledge, products, and services while adhering to ISO graphic standards.
About Coca-Cola European Partners
Coca-Cola European Partners in Belgium and Luxembourg is a subsidiary of Coca-Cola European Partners plc. (CCEP), the largest bottler of The Coca-Cola Company products. The company is a major fast-moving consumer goods business that makes, sells and distributes the world’s most loved soft drinks brands to more than 300 million people. Coca-Cola European Partners has been active in Belgium and Luxembourg for over 90 years where they have around 2500 employees and currently distribute 19 different brands.
WoodWing Software is a Netherlands based company and a world recognized thought leader in the field of content creation software and digital asset management software. The company's ultimate goal is to excel in providing publishers, brands and agencies with solutions that enable large teams to efficiently work together on creative processes.