The way people consume information online is changing fast. Increasingly often, users no longer click through to websites to get answers – they get what they need directly from search results, AI-generated summaries, social previews, and platform-native content experiences. This shift is known as the zero-click trend.
In a zero-click world, visibility no longer guarantees traffic. Content is still being consumed, but often without a visit to the publisher’s site. For media companies, publishers, and organizations that monetize through web traffic, this has major implications: fewer pageviews, reduced ad impressions, and a growing need to rethink how content delivers value beyond the click.
<< TAKE THE ZERO-CLICK SURVEY >>
To better understand how organizations are responding to this shift, WoodWing is running a zero-click survey, a short but meaningful survey designed to capture real insights from professionals working in content, publishing, and digital operations.
The goal of this survey is to understand...
The survey will be open until the end of April, and the report will be produced in collaboration with Media Voices, a media industry podcast and newsletter that shares insights, interviews, and analysis on how publishing and journalism are evolving in our digital age. Media Voices is leading the qualitative side of the survey, interviewing industry experts on the topic and producing the final report.
In return, participants will receive a full report with aggregated insights, benchmarks, and trends shaping the future of content-driven organizations.
The shift to zero-click isn't coming; it's already here. The question is how well-prepared your organization is to respond to that new dynamic. So, take part in the zero-click survey, share your opinion, and receive the full report when it's published.