About WoodWing

About WoodWing

Building the future of storytelling

Our purpose

Storytelling is an integral part of what makes us human. And from cave paintings, to the printing press, to the advent of social media, technology has shaped the way humans tell stories. We aren’t sure what new platforms are going to emerge next. But we are sure that no matter what they are, WoodWing will be there to enable brands’ and publishers’ stories to evolve and stay meaningful.


Our story

In 2000, a team of Dutch entrepreneurs saw an opportunity to create a plug-in for Adobe. Working from an attic, the team’s early solutions were enthusiastically received. At a time when there were only a few hundred million people online, WoodWing improved the usability and grew the popularity of Adobe products.

Working with Adobe was key in the beginning, but innovation, product development, and new partnerships followed. WoodWing developed a range of software solutions for publishers - and later brands as well - to create, manage, and publish content, helping to bring their stories to many millions of people. Two decades later, WoodWing has offices in the Netherlands, the US, and Malaysia, commercial staff in LATAM, and a partner network that extends all over the world. Our products and services are relied on by the world’s largest publishers and a growing number of brands.

Find out more



WoodWing officially founded, with the first Adobe InDesign plugin.


The Guardian partners with InDesign and WoodWing.


Launch of Enterprise, our flagship content creation and publishing solution.


Launch in Asia-Pacific with the opening of our Kuala Lumpur office.


Launch of iPhone Reader app.


WoodWing became the first software solution to enable publishing to the new iPad, supporting Time Magazine.


WoodWing acquires Elvis, a Digital Asset Management solution for publishers and brands.


Launch of Inception, a digital-first content editor.


Launched stand-along SaaS DAM product Swivle; Acquisition of Emerge in the USA switching to direct model of business.


WoodWing is named as the preferred partner of Apple to support publishers on the Apple News+ service.


Launch of the next iterations in our solutions for Content Orchestration - WoodWing Assets and WoodWing Studio.


WoodWing welcomes Main Capital as strategic investor.


Enterprise Content Management specialist Scienta joins forces with WoodWing.


WoodWing expands its Enterprise Information Management position through a strategic combination with Expansion.


WoodWing awarded with ISO/IEC 27001:2013 certification.

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Our company values

Our company values help us build an innovative, collaborative atmosphere and have a little fun while we are at work. We consciously iterate on our themes to ensure they stay relevant.


Work with us!

Our team is made up of more than 20 nationalities, across our global offices. While we have a mix of people, we have a common goal: to build the future of content production for the world’s leading publishers and brands.

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