5. Visual searches
You’re probably already familiar with reverse image searching in Google - finding other images that look similar to an existing photo. AI makes that possible in your DAM system too. So when you have a digital asset and you’d like to see more of the same, you can simply drag-and-drop it into your DAM visual search. Your DAM system will identify existing digital assets that are similar to the one you want to use.
Say, for example, you want a photograph of the city where your business is headquartered for your annual report. You may commission a photographer to go out and take photos for you. Or find suitable photos from a stock photo library.
Imagine, instead, that you use that stock photo thumbnail to visually search your DAM. You may discover the perfect photo already exists within your own assets. And you can use that instead of spending money on something new and unnecessary. Although this may seem like a minor efficiency, cumulatively across your entire enterprise, it can be significant time and cost-saving.
Another benefit of AI-powered search for visually similar assets is the ability to find and eradicate duplicates from your system - meaning you deliver cleaner search results and a better user experience.
6. AI image editing in DAM
Manually editing images can be a real time-sink, so AI-powered automations can really accelerate and scale your processes. Especially if you’re receiving and using images from a range of contributors or suppliers.
Imagine you’re an e-commerce business, selling products from a number of manufacturers. For a consistent brand look on your website, you present your products as cut-outs on a white background. Because AI can recognize different parts of an image - such as the foreground and the focus - it can automatically remove the background on all product images, at the click of a button.
Or it can intelligently apply a brand treatment to all images. In our article on the benefits of AI-powered image optimization, for example, we talk about optimizing food photos for a more mouthwatering recipe book…