Australian Publishers, Take Notice! Tap into the new innovation fund

DAM, Multichannel, News

The Australian Government has just released the guidelines for securing grants under the new $48 million Regional and Small Publishers Innovation Fund.

So what does it all mean for publishers and content providers?

WoodWing’s Authorized Solution Partner Creative Folks has pored over the guidelines and spoken with the fund’s administrator, the Australian Communications and Media Authority (ACMA), and now has a solid understanding of how the fund and its application process works.

Creative Folks has years of experience working with major Australian media organizations, and is uniquely positioned to help assist smaller and regional publishers to prepare their grant applications.

Creative Folks has put together a program that helps explain the three tiers of grants available and what the funds from these grants can be used for. Only applications that meet key business criteria and include planning and strategy details will be considered for funding, so it’s important to get it right. 


Five things to know about the Regional and Small Publishers Innovation Fund:

  • There are three rounds of funding over three years. Applications for the first round must be submitted by August 10, 2018. That’s not a lot of time to prepare.
  • Receiving funding in year one does not preclude you from applying in future years. The grant is tiered to allow you to submit for an initial amount and then apply in the next year to meet your identified objectives.
  • The fund is designed for publishers producing public interest journalism, so if you are making a magazine about golf, for example, you don’t meet the primary purpose test.
  • Your turnover must be more than $150,000 per year, but not more than $30 million.
  • Funds are awarded solely for the purposes of driving innovation and changing your business model. The eligibility and assessment is quite specific.

As a Content Technology company, Creative Folks understands the challenges of creating and publishing content to suit all available channels and devices. For more than 15 years they have been helping publishing and media companies adapt to the changing landscape by improving efficiency, adding revenue streams and managing multiple content channels.

Creative Folks will help you to better understand how your organization can best take advantage of the opportunities these grants can provide.

To learn more about the Regional and Small Publishers Innovation Fund, visit this page that explains more. And if you provide your details, Creative Folks will be in touch to assist you in how best to benefit from this great initiative. If you are interested to find out what WoodWing can do for you, have a look here to find out how we help publishers transform their operations.


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Leonie May, Product Marketing Manager - Enterprise

Leonie develops and implements go-to-market strategies for WoodWing products. Combining product and industry knowledge, she works between customers and the development team to ensure customer needs are met. When she is not at work you’ll find her running around Amsterdam.