This year’s FIPP World Congress in London will feature a stunning lineup of media, marketing and technology influencers from around the world. Amongst them is Leonie May, WoodWing’s Product Marketing Manager, who will be presenting live on stage.
Leonie will be providing strategies for publishers to not only survive, but thrive, in a currently challenging publishing environment. She will look at how the lines are becoming blurred between publishers and brands, the impact of millennials, why an entrepreneurial approach is imperative to succeed and examples of media companies that have adapted their strategies in order to thrive.
During the World Congress event, you will also have the opportunity to see the new cutting-edge solution for multichannel publishing — Enterprise Aurora — in action. Visit the WoodWing stand to find out about the unparalleled opportunities the product has to offer to make any modern content creation business succeed.
The simple idea behind the new Enterprise Aurora is to let editorial teams create channel neutral content once, adapt the story for the chosen channel, and then publish it within seconds: to print, web, social or a mobile app. The structured content becomes reuseable anywhere, anytime or on any brand.
Publication of the content to a mobile app will be made possible at the event due to the technology partnership with SpryLab and their Purple DS solution.
Attend the event and be the first to see the magic of Enterprise Aurora in action!
Save the date: October 10th, 12.10 PM, Innovation Theatre, “Strategies to help you thrive in challenging times” by Leonie May from WoodWing Software.
All the speaking sessions will run across three stages: Main Stage, Specialist Stage and Innovation Theatre. View the full programme of the event to plan your personal agenda.