5. Be Humane in Communicating With Your Clients
A brand does not only need to be noticed on your webpage, but it should rather be present in your clients’ minds. A good brand knows how to use storytelling and emotions to present the humane character of their business and to make every client feel understood and appreciated.
Since there are such a massive number of brands out there, audiences demand companies to continuously prove their worth and show how their profits are making a change, like supporting a good cause. It may sound quite ironic, but when clients see that you are using profits for the good of others, they will be more likely to support you and buy from you.
As previously mentioned, a brand's story is an integral part of its success. Our natural emotional response is triggered when we see a business use its profits to make a change - this will leave a lasting effect on your consumers and give you a memorable impression.
There are always those that are pessimistic about their long-term outlook. While it may be true that COVID-19 shook the world to its foundations, the sheer number of those who learned to swim in the newly turbulent marketing waters of post-COVID-19 should rather serve as inspiration. Post-COVID times mean that new solutions to storytelling and marketing procedures need to be thought of, rather than completely reinventing the brands.
How can you make your brand more humane and less generic? Storytelling!
Your brand's personal story will set you apart from all of the other businesses out there and could be the reason why customers decide to choose you instead of your competitors. A brand with a good story will also result in your content being shared frequently because you are not just after the money – you want to make a change.
What Marketing Strategies Can You Use to Be More Humane:
- Speak your truth: Tell consumers what your business is about, and let them know why their hard-earned money will have such a significant impact on your brand.
- Transformation: Think about how you can transform the lives of your consumers and the lives of many struggling individuals out there (Find a meaningful cause you genuinely care about)
- Put positivity back into society: Many people believe that the goodness of society has come to a crashing halt. Show your buyers that you think differently and show them that you want to make a change.
The key is to provide your customers with a unique (but true) story that convinces them that you are the brand to buy from. In addition, you should create such a deep emotional connection that they don't want to view your competitors and only want to support you and the good causes you wish to help.