This article analyzes the best practices from the world’s biggest media companies and explains why every professional content production team should have an editorial workflow system in place.
Coping with an enormous volume of content produced daily on multiple platforms, while maintaining large archives of multimedia assets such as texts, videos, or design files — no print or digital content production would be possible these days without an automated convergent editorial workflow in place. If you’ve been involved in content production for a publishing or a corporate business for quite some time, you must have definitely experienced some of these issues at work. The good news is — a reliable editorial workflow system can tackle them all.
- Communication and collaboration issue
- Automation and scalability issue
- Issue of external digital asset libraries
- Page planning and ad management issue
- Content repurposing issue
If your content production team consists of more than two people, if they are in different locations or even time zones, if they work on multiple products at a time performing different tasks such as writing, editing, translating, uploading the copy, finding images, designing layouts, publishing to print or digital — a lack of a single editorial workflow might turn your collaboration into a nightmare resulting in re-doing the same work multiple times and missing deadlines. So what’s the solution?
A big multinational Madrid-based children’s book publisher Grupo SM, for example, decided to invest in our multichannel publishing solution WoodWing Studio (previously known as Enterprise) to eliminate miscommunication and streamline their production back in 2014. The main problem was managing the collaboration of about 3,000 brands between around 1,000 internal and 3,000 external staff spread across Spain and eight LATAM countries. Due to the specifics and complexity of the textbooks production, the publisher had to customize and adapt the default print workflow, as well as integrate the software with some external systems (such as SAP, Citrix etc.) for better flexibility.