Prestigious Award for WoodWing Inception Customer

Inception

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The UK based Camping and Caravanning Club has received the ‘Highly Commended’ award in the ‘Launch (new format)’ category at Tuesday night’s Digital Magazine Awards in London.

Additionally, another Woodwing customer has also received the same award in the category of Customer Magazine. Medium Rare Content for the Qantas Magazine App was also Highly Commended at the awards.

The magazine app was created with WoodWing’s HTML5 authoring tool, Inception, for the production of responsive content.

The Digital Magazine Awards, which is seen as the most prestigious event within the international digital publishing sector, rewards creativity, innovation and commercial success.

The highly regarded award was given for The Camping and Caravanning Club’s new magazine app, which was launched in this year. The beautifully designed app allows the club to optimize engagement with their audience by providing members with magazine content anytime, anywhere. 

Camping & Caravanning is the monthly magazine for The Camping and Caravanning Club. At 111 years of age it is the oldest magazine in the world for all forms of camping. Its first magazine app was launched in February 2014 and the magazine currently has a combined print and digital circulation of 290,000 a month.

The club developed their new app with the assistance of The App Lab using WoodWing’s Inception digital content creator. The App Lab designed the initial templates, and managed the team through the process of migrating from InDesign workflow to HTML.

By incorporating Inception’s HTML5 responsive capabilities, a solution was provided to easily create and distribute the magazine articles to all of the Club’s members.

Simon McGrath, Editor-in-Chief, said: “Together with our partners The App Lab, we’ve been working hard to relaunch our iPad edition on to a new platform so that it has a greater depth of content and is available on both iPad and iPhones plus Android tablet and smartphone devices. Our Highly Commended award is testament to the hard work and improvements we’ve made to the mobile edition, which is also now free to members.

By using WoodWing’s Inception HTML5 publishing system with Adobe Experience Manager, The Camping and Caravanning Club are now able to streamline their content creation process and easily publish the digital editions of their magazines.

For an easy solution to create, manage and publish your digital content to your website, app or social media platforms, please contact WoodWing for further information.

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Leonie May, Product Marketing Manager - Enterprise

Leonie develops and implements go-to-market strategies for WoodWing’s Enterprise product. Combining product and industry knowledge, she works between customers and the development team to ensure customer needs are met. When she is not at work you’ll find her running around Amsterdam.