Texture brings the world’s greatest magazines to life

Inception

Engagement. It’s the name of the game for Keith Barraclough at Texture.

And how does he do it? By reaching users on a number of platforms, grabbing their attention and driving engagement to the Texture app.

Texture started in 2010, and has been described as the Netflix of the magazine world. Their app has over 200 of the top magazine titles in North America and allows readers unlimited access to the expansive catalog of magazines for one monthly price.

In short, they bring the world’s greatest magazines to life on the digital device of your choice. And in this role they have been highly successful.

They publish at various levels including article level, collection level and full issue level, engaging readers through customization and providing choice throughout the digital experience.

Using WoodWing Inception technology to ensure articles are responsive and available on all devices, Keith does not underestimate the value of automation and workflow technology.

“Majority of our publishing partners have some elements of the WoodWing ecosystem in their publishing”, he explains.

WoodWing Inception technology allows editors to efficiently reuse, republish and repurpose articles, as well as creating responsive content with a workflow system.

To find out more about how WoodWing software can assist digital and magazine publishers, please contact us today.

Category
Leonie May, Product Marketing Manager - Enterprise

Leonie develops and implements go-to-market strategies for WoodWing’s Enterprise product. Combining product and industry knowledge, she works between customers and the development team to ensure customer needs are met. When she is not at work you’ll find her running around Amsterdam.