Engagement. It’s the name of the game for Keith Barraclough at Texture.
And how does he do it? By reaching users on a number of platforms, grabbing their attention and driving engagement to the Texture app.
Texture started in 2010, and has been described as the Netflix of the magazine world. Their app has over 200 of the top magazine titles in North America and allows readers unlimited access to the expansive catalog of magazines for one monthly price.
In short, they bring the world’s greatest magazines to life on the digital device of your choice. And in this role they have been highly successful.