Changeover achieved within a few months
Last fall, Mengis Druck und Verlag AG (Mengis printing and publishing AG) decided to replace its outdated editorial system with WoodWing's market-leading Enterprise Aurora product. The reason: With Aurora, WoodWing offers the most up-to-date and forward-thinking concept for newspaper production. The conversion was started in March and was already finished by mid-June.
Completely new workflow. Consistently Content First.
With Aurora, the Mengis Group now has the opportunity to produce content efficiently, using the "Story First" approach. At the heart of the workflow is the media-neutral content creation. With only just a few clicks, one and the same story can be enriched for the web (for example with a video or a picture gallery) and/or adapted for print with an automatic conversion to InDesign.
In addition, Elvis DAM is used as a cross-company asset management and archive system.
Editors work whenever and wherever they want
Aurora is browser-based and thus device-independent. That said, editors do not need additional applications to write their articles. WLAN is enough - log-in and off you go! Content can be created from anywhere, including the sofa during the World Cup.
This story first appeared on A&F Computersysteme, by RAFFAELA ZÜST on June 20th 2018. View the original German version here