What about digital annual reports?
Annual reports can be physical, digital or both. Digital annual reports don't just have to be a PDF of your printed version. You can use your digital annual report to deliver additional content to readers, such as videos and data visualization graphics.
Imagine the extra impact of hearing about commercial success directly from your CEO for a private sector business. Or watching video testimonials from beneficiaries in an online nonprofit annual report. Or having the ability to interact with your data to see information specific to their interests...
Plus, an online annual report isn't just ideal for increasing content options and engagement. You can also measure engagement using Google Analytics to see how people interact with your content, to help inform future production choices.
Do I need digital annual report software?
If you do want to publish both a printed and digital annual report, your production processes will be more complex than if you just produce a hard-copy annual report.
Fortunately, you don't necessarily need additional digital publishing software to achieve this.
Some annual reporting publishing software allows you to create digital or online annual reports from the content you've already created for your print publication. This means - instead of treating your print and digital annual reports as separate entities - you create content once and publish it to multiple platforms. And with minimal additional effort or input. Isn't that just the dream?!
Of course, if you want to create an all-singing-all-dancing digital annual report, you may need to use separate software to achieve this. It depends on the complexity and sophistication of your plans. But remember that does mean manually handling your content again, which introduces risk, so ensure you have robust checks and cross-referencing measures in place.