The ability to create on-brand visuals from scratch is here!
Artificial intelligence is on the cusp of a new revolution
AI is already helping and guiding us in so many aspects of our daily lives. Digital assistants like Siri and Alexa help us perform tasks and find information. Online streaming platforms suggest media we’ll love that we didn’t even know existed. And autocorrect saves us time when typing and prevents spelling mistakes (although left unchecked it can cause some embarrassing moments — just Google “autocorrect fails”).
For DAMs, AI is being used for many different purposes - such as recognizing and tagging objects in visuals or classifying assets by the specific human model that appears.
And yet change is upon us in the form of generative AI - a new, revolutionary form of artificial intelligence that will completely change the way that we create visual assets. Companies that embrace it have an opportunity to stand out from their competitors while slow adopters face being left behind - so it’s important to understand what’s coming and prepare accordingly.
To understand generative AI and why it’s such a big leap in terms of technological evolution, let’s first take a closer look at the AI we’re using right now.