Two Content Orchestration examples for manufacturing
The best way to illustrate what we mean is through some Content Orchestration examples. So we’ve chosen some real-life manufacturing wins with Content Orchestration to share with you. Click on each manufacturer to visit the full case study.
Cipla has over 1,000 products and creates content including product information inserts for medicines, as well as packaging, legal documentation, medical forms and more. This meant managing 1,000s of digital assets as well as complex approval workflows.
Their previous workflow involved e-mailing Acrobat PDFs, Microsoft Word or Excel files, annotating them, saving a copy on individual desktops, and forwarding or sending it back via e-mail. This process had no tracking or no version control - resulting in delays to ensure quality control and accuracy.
This meant a three-month average turnaround time for brochures and a two-week turnaround time on average for packaging files.
When Cipla management applied a Content Orchestration approach - using WoodWing Assets - they achieved
- 98% saving on production time and costs
- Packaging approvals reduced from two weeks to 24 hours
- Brochure turnaround time reduced from months to days
200 employees working with WoodWing Assets on a daily basis and - according to their Design and Digital Manager - they ‘love it’.
Read the complete Cipla South Africa case study
Yamaha Motor Europe
The Yamaha Europe team manages production of brochures and promotional material for 26 languages and multiple products. This involved a large number of stakeholders.
Excessively manual workflows, the absence of a standardized approach, and no centralized access to digital assets led to inefficiencies in their production process. And risked unauthorized access to embargoed content.
Yamaha Europe applied a Content Orchestration approach using WoodWing Studio (our workflow management product), WoodWing Assets (our digital asset management system) and other adjacent technology. This delivered
Via their integrated platform, YME arranges the automatic production of 26 different language versions of the brochures. These are sent via the workflow to over 3,000 distributors immediately. The system also allows controlled 24/7 access to brand assets for press and media agencies. ‘WoodWing has rescued us’ says their Brand and Marketing Manager.
Read the complete Yamaha Motor Europe case study
- Significantly reduced time to market
- Full control of the distribution of mission-critical assets
- Easy sharing of content in a self-service approach