KSM Communications in Amsterdam is the Dutch subsidiary of JWT´s global network of advertising agencies (part of the WPP Holding). The agency works for major clients, including well-known companies from the retail, automotive and pharmaceutical sector. More than 60 employees work for customers including Mazda, Bruna (bookshops), BelCompany (mobile telephony), the department store chain de Bijenkorf, Eurocept Pharmaceuticals, David Lloyd Leisure, Speedo Swimware, Hans Struijk Fietsen (Cycling) and more. KSM offers a wide range of services such as conception and creation, production and automated publishing for marketing as well as communication activities including print, online, mobile and in-store.
In our demanding workflows efficiency is key, every minute counts. With Elvis DAM, we have our business under control.
The existing DAM system required a costly hardware update to match increasing demand and the need for better usability and performance – a significant investment in hardware would have been necessary. On top of that, easy repurposing of existing content was required, and users wanted a more user-friendly DAM system. To ensure highly efficient digital asset management the team considered both expanding the existing system as well as its replacement.
The system should ensure highest efficiency along with the significantly increasing number of images in very high resolution. It must be able to handle many different file types including Adobe InDesign, AfterEffects, Illustrator, PDF, several image formats and many more. The team aimed to significantly increase production efficiency, to solve performance issues and to improve user acceptance. The most important criteria to finally select WoodWing´s solution were high usability, flexibility and performance as well as the ability to easily repurpose existing content for different channels.
At KSM, Elvis DAM is really the central production hub. Due to its ease of use, high performance and easy scalability, Elvis DAM is the ideal solution also for agencies and marketing divisions of large companies.
WoodWing´s solution partner PubliQare and WoodWing cooperated closely to tune the system to the highly demanding workflows at KSM. PubliQare developed a range of scripts to integrate Elvis DAM with the workflow automation solution Switch of WoodWing´s technology partner Enfocus to automate repetitive tasks such as the generation of alternate file types, file uploads as well as PDF generation. A trainer of PubliQare was available for in-house trainings and assistance on the job – both were very well received by the users. The implementation was completed in about three months.