Libros & Libros, a renowned textbook publisher in Colombia, offers a comprehensive range of textbooks for a wide variety of school levels and subjects. Its program also covers subjects such as social studies, language and natural sciences. A particular strength of the publisher is mathematics textbooks. In addition, the team produces comprehensive lesson plans for teachers. The focus is on print, but the team also creates content for the Web and tablets.
With WoodWing Enterprise and Elvis DAM, we clearly have a before and after in our editorial processes.
In general, the publishing workflow was not structured. Due to the extensive use of formulas, the mathematics textbooks posed a major challenge: The Word and InDesign-based creation process was cumbersome, costly and time-consuming with duplicate tasks. For 25 years, Libros & Libros purchased original images and managed its own image bank – which was ruined by accident. Existing assets often went lost, the team had to create or buy them again.
The publisher decided to implement an integrated multichannel publishing and digital asset management environment. The solutions should significantly increase efficiency and security of the Adobe Creative Suite-based production. A structured multichannel workflow should help to streamline and centralize the publishing processes for print, online and digital. As for image management, the number of duplicate images as well as the number of images bought, lost and re-purchased should be significantly reduced. The team evaluated several systems, including WoodWing Enterprise and Elvis DAM. All solutions were put through their paces – the complete evaluation process took about a year. WoodWing's solutions made the grade based on their ease of use, cost-efficiency and the compatibility with existing workflows and applications.
It was an immaculate and rapid deployment with an immediate result, thanks to the full cooperation of the Libros & Libros team, and the openness and ease of use of WoodWing's solutions.
From very beginning to live production, the entire implementation of Enterprise and Elvis DAM was executed by WoodWing's partner Epyx Media Solutions Columbia in just six weeks. For the efficient creation of mathematical formulas, MathTools by Movement Technologies is transparently integrated in the Enterprise and Elvis DAM environment, putting an end to the costly need to retype the formulas in InDesign. The learning phase was very short – the users adapted both solutions very well as they immediately realized the benefits in their daily work.