Until now, the iPad edition of Qantas Magazine launched at the same time as the print edition, on the first of every month. This meant that customers had no reason to engage with the edition more than once. Our new Qantas Magazine app is updated throughout the month, providing readers with fresh, snackable content even when they’re not travelling.
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Medium Rare Content Agency from Australia created an exciting magazine app for Qantas using WoodWing’s HTML 5 authoring tool Inception and the Adobe Digital Publishing Solution. This tooling represent the latest digital publishing technology offering previously unimagined possibilities for content publication, analytics and monetization.
For example, the app can feature collections of articles on key destinations Qantas knows are a priority and also cater to advertising by allowing sponsored content on the home screen. This is something that was never possible before.