Supermarket digital asset management and content creation software



Discover content orchestration for lower costs, higher productivity, and faster time-to-market

Supermarket content management isn’t easy

Catalogs, POS, e-commerce, mobile apps… It’s no wonder supermarket marketing teams are so busy.

  • Delivering accurate materials in a fast-moving, time-sensitive environment
  • Juggling multiple routes-to-market including print, digital, online, in-store, and in-app
  • Processing 100,000 of SKUs and associated data, images, and digital assets
  • Managing complex collaboration with multiple internal and external stakeholders

If you’re struggling to manage your supermarket content effectively, we have flexible and proven solutions trusted by grocery chains across the globe.


Success stories

La Anonima

How Argentinian supermarket chain – La Anonima – accelerates their marketing strategy with DAM.


How Dutch supermarket chain, Hoogvliet, reclaimed control of their marketing content and creative processes.


Managing millions of e-commerce image requests with ease.

Introducing Content Orchestration, the modern way to manage supermarket marketing

Less confusion and more control of your marketing workflows


Content orchestration is when people and tools are optimized to work seamlessly together. It helps busy teams to plan, create, manage and distribute content - profitably and effectively.

For supermarkets it can mean any number of marketing process improvements - from automating catalog production, to integrating DAM and PIM to keep all your channels effortlessly in sync.

Some of the largest global supermarkets use WoodWing software to orchestrate and power their content production.

Learn more about Content Orchestration

Benefits of Content Orchestration for supermarkets


Get an (un)fair advantage

Create competitive advantage through increased productivity, lower costs, and faster time-to-market by improving your content workflows.


Work smarter, not harder

Streamlined systems - facilitated by integrated software - let your marketing and content management team do more in the same number of hours.


Collaborate creatively, not chaotically

Collaborate with regional stores, suppliers and all engaged collaborators in a single, shared environment, improving transparency and authority.


Localize marketing with ease

Automate flyer, grocery catalog or any other circular production (printed or digital) to halve the time it takes to create localized marketing materials.


Reclaim control of your processes

Stop counting on the tools provided by external stakeholders for your content production, by gaining control of your content management processes.

From work-slow to work-flow

Working in unconnected systems costs marketers days each month. Imagine all your content streamlined in a single workflow. Creatives collaborating in a shared space. That’s WoodWing Studio.

  • Create catalogs, POS, brochures, magazines, digital content - all in one place
  • Automatically populate materials with images and information for 100,000s of products
  • Collaborate and sign-off materials in real-time, online



Less searching, more creating

Stop wasting time searching for digital assets. All your images, logos, video, and artwork in one place - without even leaving your design apps? That’s WoodWing Assets.

  • Centralize all of your digital assets for immediate access - just three clicks
  • Automatically receive, process, and deploy millions of images online and in-app
  • Sync with your PIM to pair images with up-to-date product information

Automate and collaborate

Let robots do the leg work. Automate tedious manual tasks so your team can focus on what they’re best at - creating standout content that gets noticed. That’s WoodWing products combined.

  • Use templates and workflows to save hours each day
  • Integrate with your favorite apps, to maximize your productivity
  • Free your team to do their best work, not manual work


Supermarkets: Speed up go-to-market with Content Orchestration

Find out more on how content orchestration can elevate your performance in our new e-book.

Download now


Three simple steps - with support all the way

Step 1

Step 1

Contact one of our global network of WoodWing partners to learn how our software can optimize your workflow.

Step 2

Step 2

Review your current processes with their expert help and redesign new systems around WoodWing’s proven software.

Step 3

Step 3

Trust them with the implementation and get ready to revolutionize your content production processes.


Our services

  • Two complimentary software solutions, trusted by supermarket chains worldwide
  • Worldwide network of implementation partners to support you from day one
  • 24/7 support that speaks your language

WoodWing products


WoodWing Studio

Our editorial workflow solution empowers publishers, content agencies, and marketing teams of all sizes to create and publish content for digital and print channels. Integrates seamlessly with Adobe InDesign, InCopy and more.

(Note: WoodWing Studio was formerly known as Enterprise Aurora)

Learn more about Studio >


WoodWing Assets

Our digital asset management solution creates a ‘single source of truth’ for images, audio, video and more, making it easier for teams to find, share and use valuable assets in your creative projects.

(Note: WoodWing Assets was formerly known as Elvis DAM)

Learn more about Assets >

Work with all your favorite apps

WoodWing products integrate easily with the apps you already use and love

Discover more


How supermarkets can automate their catalog production

Despite the rise of grocery shopping online and via app, most supermarket chains continue to produce printed marketing materials. From glossy in-store magazines to weekly flyers of the latest offers, there’s still a place for print in retail.


Interview with supermarket La Anonima

La Anonima is Argentina’s fourth-largest supermarket by market share. Boasting a proud 113-year history, the business has 165 stores in 85 cities, from Goya in the north to the world’s most southerly city, Ushuaia.


Supermarkets: Speed up go-to-market with Content Orchestration

Download our whitepaper to discover how, a number of supermarkets, have started to approach content strategically, orchestrating their workflows and tools for maximum efficiency, consistency, and quality, saving money, increasing productivity, and protecting their brand in the process.

Better content starts with WoodWing

The modern way to manage supermarket marketing - for more control, higher productivity, lower costs, and faster time-to-market

Ready to reclaim control of your content? Book your free, no-obligation demo today

Book now