Building Content Marketing Infrastructure: Guide to Success

Case for using digital asset management to speed content and customer engagement packages to market

Marketing organizations are constantly looking at optimizing their omni-channel efforts by building ongoing communication chain with customers and expand market reach. Being able to produce marketing content rapidly is a demanding task. To support this effort, a structured content marketing infrastructure is crucial.

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This 28-page white paper, Content Marketing Infrastructure, covers insightful details on:

  • What guides all investments in new marketing?
  • What operational strategies do many CMOs pursue?
  • How technologies, digital systems, and marketing operations capabilities engage customers?
  • What elements constitute creative content planning, media plans optimization and customerized content?
  • What comprise the process-maturity phases of content management, personalized messaging and marketing process orchestration?

 

Simply fill out the form and the white paper will be sent to your mailbox.