Build the Right Foundations to Profit from the Future of Content
The way to appeal to any audience is to serve them the content they need, at the time and place of their choosing.
Content specialists will have the ability to reach many more consumers than ever before, as distributing content across increasing numbers of channels continues to become easier, faster and cheaper.
The challenge is to continue building on the right foundations to capitalize on access to new audiences, while continuing to satisfy the needs of your existing content consumers.
This ebook draws on in-depth conversations with WoodWing customers, partners and executives, and shares their thoughts, advice and insights on four future trends.
- How to appeal to and interact with multiple content audiences;
- How to monetize content in a world where free content is the norm;
- Why you need to rethink content team roles and partner relationships;
- How to benefit from emerging content technologies.