The New Rules of Multichannel Marketing
Streamlining content development to serve customers better
Today, marketers can connect with potential customers everywhere, which requires marketing teams to create, manage and share a high volume of content on multiple channels. But most teams are merely getting by, applying antiquated, manual content processes.
Discover the rules that will help you streamline your processes, including:
Understanding what you have already in place and how it connects to your business goals
Implementing workflows that makes the best use of your creative talent.
Maximizing distribution by making decisions informed by data
We’ve collaborated with companies small, large and global.
Master multichannel marketing
Learn how marketers can streamline processes, scale content production, increase reach and expand audiences.
Why do I need it
Teams don’t need “just another place to put stuff” but tools and processes that help them work together smartly. The three rules of content creation show you how to tackle inefficiencies and streamline your operations.
“Proper workflows allow your creative team to focus on creating, rather than the drudgery of searching or re-creating assets they can’t find. The process frees them to be better creators and marketers, instead of asking them to become better technologists.”
Director of Strategic Marketing at Burlington Stores, Inc.
We help you to take charge of your content with our world-class content and information management solutions.