Digital Asset Management
6 Minutes of reading
Success story - Bavaria
How Bavaria significantly improved its global brand management
- Bavaria's brand consistency is much better guarded now.
- The number of agencies in charge is significantly reduced.
- The customer achieved significant cost saving in the fields of creation and localization.
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About the customer
Bavaria NV is a family-owned Dutch company in the beer and beverage industry. The firm is a leading brewery in the Netherlands and a leading producer of malt in Europe. Bavaria has subsidiaries in France, Italy, Spain and the United Kingdom and employs 1,000 people. No fewer than 120 countries enjoy beer brewed by Bavaria.
The visual experience of our customers has become increasingly important and the number of channels we are feeding with rich content grew strongly. Also trends such as more product variants and shorter product life cycles resulted in a substantial growth of digital media stocks.
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