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Why WoodWing

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Enterprise Information Management

Take charge of your content and information with Enterprise Information Management

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Unlock your potential

Unlock your potential with WoodWing's innovative solutions

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Content Orchestration

Managing content at scale has never been easier or more profitable

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Solutions

Content Creation

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Content Creation

Collaborate and create high-quality channel-neutral content

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Digital Asset Management

Manage and distribute digital assets for streamlined content

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Multichannel Publishing

Maximize reach with seamless multi-channel content publishing


Content Management

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Document Management

Centralize and control your documents, ensuring secure access

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Information Management

Become more agile, reduce risks and benefit from available data

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Knowledge Management

Bring knowledge and people together to work on quality

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Process Management

Describe and organize processes and make them accessible to everyone

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Quality Management

Collectively ensure that you do the right things in the right way

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Risk Management

Gain insight and control over every aspect of risk management.


Content Services

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Creative Workflow Services

Unleash creative potential with tailored support from experts

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Digital Publishing Services

Enhance digital publishing strategy with expert services

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App Integrations

Integrate WoodWing seamlessly into your existing tech stack

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WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


FEATURED CONTENT PIECE

Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
Products
Products

Take charge of your content

WoodWing Studio

Streamlined content creation and multichannel publishing solution

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Enterprise-grade digital asset management for streamlined workflows

WoodWing Swivle

Cloud-based DAM for seamless file management and collaboration

WoodWing Scienta

Software to collaborate on quality and have control over and maximize the benefits of the knowledge present in your organization.

WoodWing Xtendis

Secure digital archiving and document management system

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Powerful integration suite for seamless connectivity and automation

WoodWing Smart Styles

Efficient plugin for enhanced Adobe InDesign design workflows

Industries
Industries

We know your challenges

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Agencies

Optimized workflow, improved collaboration, and brand consistency

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Finance

Modern document and quality management helps you manage risks and improve processes

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Franchise

Ensure unity with document, quality, and knowledge management

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Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

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Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

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Manufacturing

Consistent branding, accelerated launches, and integrated content management

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Publishing

Efficient content creation, collaboration, and multichannel publishing

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Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

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Trade & Logistics

Increase efficiency with process, document, and quality management


Featured content piece

Bavaria

How Bavaria significantly improved its global brand management.

Read this case
Inspiration
Inspiration

Learning centre

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Success Stories

Read success stories from trusted organizations that rely on WoodWing's solutions

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eBooks & Whitepapers

Dive into in-depth knowledge with our comprehensive digital publications

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Videos

Lean back and enjoy one of our educational videos

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Events & Webinars

Meet us in person or virtually at one of our events or webinars


Latest articles

Overcoming retail industry challenges: how to deal with inconsistent branding and other retail pain points

Overcoming retail industry challenges: how to deal with inconsistent branding and other retail pain points

Is your organization ready for NIS2 and the DORA Act?

Is your organization ready for NIS2 and the DORA Act?

Successful data protection and cybersecurity management? Ensure the human dimension

Successful data protection and cybersecurity management? Ensure the human dimension

View all blog articles

Featured content piece

Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
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About WoodWing

Discover our company's vision, mission, and innovative solutions

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Management Team

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Contact

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Job opportunities

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Press releases

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Partners

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Why WoodWing

How we help

icon-woodwing-enterprise-information-management-eim

Enterprise Information Management

Take charge of your content and information with Enterprise Information Management

icon-woodwing-unlock-your-potential

Unlock your potential

Unlock your potential with WoodWing's innovative solutions

icon-woodwing-content-orchestration

Content Orchestration

Managing content at scale has never been easier or more profitable

Solutions

Content Creation

icon-woodwing-content-creation

Content Creation

Collaborate and create high-quality channel-neutral content

icon-woodwing-dam

Digital Asset Management

Manage and distribute digital assets for streamlined content

icon-woodwing-multichannel-publishing

Multichannel Publishing

Maximize reach with seamless multi-channel content publishing


Content Management

icon-logo-woodwing-document-management

Document Management

Centralize and control your documents, ensuring secure access

icon-woodwing-information-management

Information Management

Become more agile, reduce risks and benefit from available data

icon-woodwing-knowledge-management

Knowledge Management

Bring knowledge and people together to work on quality

icon-woodwing-process-management

Process Management

Describe and organize processes and make them accessible to everyone

icon-logo-woodwing-quality-management

Quality Management

Collectively ensure that you do the right things in the right way

icon-woodwing-risk-management

Risk Management

Gain insight and control over every aspect of risk management.


Content Services

icon-woodwing-creative-workflow-services

Creative Workflow Services

Unleash creative potential with tailored support from experts

icon-woodwing-digital-publishing-service

Digital Publishing Services

Enhance digital publishing strategy with expert services

icon-woodwing-integrations

App Integrations

Integrate WoodWing seamlessly into your existing tech stack

icon-woodwing-cloud

WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


FEATURED CONTENT PIECE

Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
Products

Take charge of your content

WoodWing Studio

Streamlined content creation and multichannel publishing solution

WoodWing Studio

Collaborative content creation and multichannel publishing solution that simplifies workflows and streamlines production processes.

Assets Logo (base)

Enterprise-grade digital asset management for streamlined workflows

WoodWing Assets

Enterprise-grade digital asset management solution that streamlines your creative workflow and simplifies collaboration among team members.

WoodWing Swivle

Cloud-based DAM for seamless file management and collaboration

WoodWing Swivle

Cloud-based DAM solution for managing, sharing, and collaborating on digital files from anywhere and on any device.

WoodWing Scienta

Software to collaborate on quality and have control over and maximize the benefits of the knowledge present in your organization.

WoodWing Scienta

Quality management platform for regulated industries that simplifies compliance, knowledge sharing, and collaboration.

WoodWing Xtendis

Secure digital archiving and document management system

WoodWing Xtendis

Digital archiving and document management system that allows organizations to store, manage, and access their digital assets securely.

Connect Logo (base)

Powerful integration suite for seamless connectivity and automation

WoodWing Connect

Powerful integration suite, including APIs, webhooks, plugins, and the best-in-class iPaaS solution (powered by Workato).

WoodWing Smart Styles

Efficient plugin for enhanced Adobe InDesign design workflows

WoodWing Smart Styles

Plugin for Adobe InDesign that streamlines design workflows by allowing designers to apply predefined styles quickly.

Industries

We know your challenges

icon-woodwing-agencies

Agencies

Optimized workflow, improved collaboration, and brand consistency

icon-woodwing-finance

Finance

Modern document and quality management helps you manage risks and improve processes

icon-woodwing-franchise

Franchise

Ensure unity with document, quality, and knowledge management

icon-woodwing-healthcare

Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

icon-logo-woodwing-housing-corporations

Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

icon-woodwing-manufacturing

Manufacturing

Consistent branding, accelerated launches, and integrated content management

icon-woodwing-publishing

Publishing

Efficient content creation, collaboration, and multichannel publishing

icon-woodwing-retail-ecommerce

Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

icon-woodwing-transport-logistic

Trade & Logistics

Increase efficiency with process, document, and quality management

Featured content piece

Bavaria

How Bavaria significantly improved its global brand management.

Read this case
Inspiration

Learning centre

icon-woodwing-success-stories

Success Stories

Read success stories from trusted organizations that rely on WoodWing's solutions

icon-woodwing-ebooks-whitepapers

eBooks & Whitepapers

Dive into in-depth knowledge with our comprehensive digital publications

icon-logo-woodwing-videos

Videos

Lean back and enjoy one of our educational videos

icon-woodwing-events-and-webinars

Events & Webinars

Meet us in person or virtually at one of our events or webinars


Latest articles

Overcoming retail industry challenges: how to deal with inconsistent branding and other retail pain points

Overcoming retail industry challenges: how to deal with inconsistent branding and other retail pain points

Is your organization ready for NIS2 and the DORA Act?

Is your organization ready for NIS2 and the DORA Act?

Successful data protection and cybersecurity management? Ensure the human dimension

Successful data protection and cybersecurity management? Ensure the human dimension

View all blog articles

Featured content piece

Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
Company

About us

icon-woodwing-about-woodwing

About WoodWing

Discover our company's vision, mission, and innovative solutions

icon-woodwing-management-team

Management Team

Meet the leaders driving WoodWing's success and growth

icon-woodwing-contact

Contact

Reach out to us for inquiries, support, and collaboration


Jobs & Press

icon-woodwing-job-opportunities

Job opportunities

Explore exciting career opportunities and join our team

icon-woodwing-press-release

Press releases

Stay updated with our latest company news and announcements


Partners

icon-woodwing-partners

Partners

Explore our partners for local support and expanded capabilities

icon-woodwing-become-a-partner

Become a partner

Join our global partner network and grow with us


Want to work for us?

Developer

Would you like to further develop your development skills? As our developer you will learn all about new techniques and innovations.

Join our team
Contact us

Digital Asset Management

3 Minutes of reading

Success Story - Wizard Pharmacy

How Wizard Pharmacy optimizes print and web with WoodWing Assets.

Shape
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Results

  • Streamlined product marketing production processes.
  • Automated creation and accurate integration of 1000s of images for ecommerce.
  • Greatly reduced time, cost and risk of human error.

 

Partner: CreativeFolks

Used Product(s)
WoodWing Assets
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About the customer

Wizard Pharmacy is a Western Australian health and wellbeing retailer. Since launching in 2007, the business has expanded to include thirty-two physical stores – ranging in size from large retailers to smaller convenience stores – as well as a thriving e-commerce site. The pharmacy chain prides itself on providing holistic care and exceptional customer service, as well as driving sustainability and profitability for its franchisees.

The goal was to translate everything that we have on the shelf into our online pharmacy. This process needed actioning with minimal effort, without the need for double and even triple data entry processes being inputted into multiple systems. 

 

Sally Parker, COO, Wizard Pharmacy

 

Challenge

Wizard Pharmacy wanted to provide a seamless customer experience that meant shoppers could see the same products in-store and online. ‘The goal was to translate everything we have on the shelf into our online pharmacy’, explains Chief Operations Officer, Sally Parker.

However, stocking thousands of products from hundreds of suppliers meant that this represented a huge organizational challenge for the retailer.

Like many businesses, they were overwhelmed by the number of assets they had to process and publish: from receiving photos from hundreds of sources to deploying them accurately across multiple marketing platforms.

Not only that, but catalog production was a manual process. This was proving costly, time-consuming and prone to errors.

With an e-commerce site, digital channels, printed catalogs and other marketing materials, the business was struggling to produce consistent collateral in a timely fashion. Not only that, but customers weren’t happy when they couldn’t find products from the one-size-fits-all catalog in their local store.

Despite their rapid growth and success in other areas of their business, their content management systems were failing to deliver the exceptional customer experience the brand strives for.

Evaluation

Wizard Pharmacy knew there must be a solution to their asset management problems and approached Creative Folks, a WoodWing Authorized Solution Partner, for help and guidance.

Working closely with their consultant, Wizard Pharmacy produced a clear vision of what they wanted to achieve:

  • A single source of truth for digital assets and product metadata.
  • Streamlined product content management processes.
  • Automated print catalog production.
  • Enhanced operational efficiency and cost savings.
  • Integration with SalesForce and other solutions to create seamless workflows.

Understanding the challenges faced by the retailer, Creative Folks determined WoodWing Assets would be the ideal solution.

Implementation

Wizard Pharmacy knew there must be a solution to their asset management problems and approached Creative Folks, a WoodCreative Folks knew WoodWing Assets could provide the scale, flexibility and integrations that the pharmacy needed to transform its marketing processes.

The first stage of implementation was to integrate Salesforce with WoodWing Assets DAM.

Combining WoodWing Assets with Salesforce means that Wizard Pharmacy can easily receive, automatically process and correctly categorize 1000s of product images, sending them directly to their website with no fear of errors.

Suppliers can upload their images directly, products are synced online and the product lifecycle is fully automated.

COO, Sally Parker estimates this has saved her team the need to hire two full-time staff to handle the growing workload associated with manual processing.

Not only does this save the business time and money, it also reduces time to market. Sally highlights this single source of truth as one of the most significant efficiency gains for her team as it enables ‘products quickly and accurately promoted online at the same time they’re placed on the shelf’.

The next stage of Wizard Pharmacy’s digital transformation is to use WoodWing Assets to power automated catalog production.

This will allow the business to create multiple catalogs according to store size, reducing customer frustration with the disparity between catalog contents and stock in store.

There’s definitely a realization that we can actually expand the scope and do other things. The goal long term is to use a lot of that data and imagery in other assets, especially to streamline the business processes and workflows. 

 

Sally Parker, COO, Wizard Pharmacy

Results & benefits

  • Streamlined product content management processes.
  • Reduced time and cost associated with manual production of marketing materials.
  • Minimal data entry, duplication of effort and risk of error.
  • Reduced staff time and costs.
  • Enhanced customer experience and satisfaction.
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