Digital Asset Management
6 Minutes of reading
Success Story - Yaffa Media
How Yaffa Media reduced production time from seven weeks down to three.
- Content for print, web, digital editions and social media are now produced within one integrated workflow.
- Production time has been reduced from seven weeks down to three weeks.
- Significantly streamlining workflows has led to a cost reduction of more than 50 percent.
Partner: CreativeFolks IT
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About the customer
Yaffa Media is one of Australia's largest independent media companies and has remained an independent operation despite significant growth and diversification over the past 85 years. Yaffa Media consists of 28 consumer and business-to-business media brands, that collectively provide access to more than 3 million readers. These brands are made up of 28 specialist magazines spanning a broad range of industries including fashion, advertising, healthcare, photography and natural health, market-leading websites and e-newsletters, interactive digital apps and highly engaged social media outlets.
With its multi-channel publishing and digital management applications, WoodWing has revolutionized Yaffa... the greatest change has been streamlining the workflow and reducing production time from seven weeks to three, resulting in more time to sell.
Matthew Gunn, Production Director at Yaffa Media
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