We started with the basics: bringing AI assistance directly into the Digital Editor. Editors could quickly rewrite copy, adjust tone, shorten or expand articles, or generate headline suggestions – all without leaving their workflow. No extra tools, no context switching. Just simple support for everyday tasks. A solid foundation, but still fairly standard.
The next step was giving editors more control. With user-defined prompts, the AI assistant became more flexible. Instead of relying only on predefined actions, editors could write their own instructions, refine outputs, and iterate – all within the same session. This made AI feel less like a tool you trigger, and more like something that co-operates with you.
Now, with custom AI prompts, that flexibility extends across the entire organization. Administrators can create and manage a structured library of prompts tailored to specific brands, publications, or content types. Whether it's SEO optimization, article formats, or tone of voice – everything can be aligned with your editorial standards.
Prompts can be grouped, reordered, or customized for different teams, making it easy to deliver the right AI support in the right context. In practice, this means editors don't have to think about how to use AI. It's already set up to support the way they work.
What has changed isn't just the functionality, but the role AI plays in the workflow. It evolved from a helpful assistant into something closer to an editorial partner, shaped around your processes rather than forcing you to adapt. And across all of this, one thing stays the same: AI supports the work and editors stay in control.
The AI Assistant in the Digital Editor is available for WoodWing Studio Cloud customers on the Ultimate package. For more details on the Digital Editor's setup and best practices, visit the WoodWing Help Center.