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We know your challenges

icon-woodwing-agencies

Agencies

Optimized workflow, improved collaboration, and brand consistency

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Finance

Modern document and quality management helps you manage risks and improve processes

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Museums

Preserve your collection with software designed for managing and sharing cultural assets

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Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

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Housing Associations

Document management from context, always up-to-date, complete and accurate documents

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Manufacturing

Reduce costs by increasing the quality and improving compliance.

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Publishing

Efficient content creation, collaboration, and multichannel publishing

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Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

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Pension Funds

Manage large quantities of sensitive pension data and keep it safe and accessible

Featured content piece

Bauer Media Group

How Bauer unified editorial workflows and improved collaboration across Germany, the UK, and Poland.

Read this case
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Content Orchestration

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Collaborate and create high-quality channel-neutral content

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Digital Asset Management

Manage and distribute digital assets for streamlined content

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Maximize reach with seamless multi-channel content publishing

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Content Orchestration

Managing content at scale has never been easier or more profitable


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Document Management

Centralize and control your documents, ensuring secure access

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Enterprise Information Management

Become more agile, reduce risks and benefit from available data

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Bring knowledge and people together to work on quality

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Gain insight and control over every aspect of risk management.


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Accelerate digital transformation with expert help for lasting results

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Experience stress-free hosting, software maintenance, and more


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WoodWing Studio

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Enterprise-grade digital asset management for streamlined workflows

WoodWing Assets

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WoodWing Scienta

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AI-powered publishing in WoodWing Studio

AI-powered publishing in WoodWing Studio

3 reasons why document storage is not information management

3 reasons why document storage is not information management

Improving healthcare quality with the WHO framework for integrated person-centered health services

Improving healthcare quality with the WHO framework for integrated person-centered health services

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Home Inspiration Blog | WoodWing

Multichannel Publishing

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3 minutes of reading

AI-powered publishing in WoodWing Studio

Publishing has always been about balancing time and quality. Editors and designers work against deadlines, often with fewer resources than before, yet readers still expect the highest standards of journalism and design. The challenge is not simply producing more content, it is doing so without losing the voice, consistency, and creativity that define a publication.

Shape

 
Many publishers describe their days as a constant sprint. Hours disappear into manual adjustments, rephrasing long articles to fit a page, or creating endless variations of teasers and social media copy. These tasks are necessary, but they do not inspire creativity. They drain energy and leave less time for the work that matters most.

Artificial intelligence is beginning to change that. Not by replacing editors, but by working alongside them as a helpful assistant. WoodWing Studio now includes AI powered features that reduce routine work and free up time to focus on the creative work and storytelling. Together, they allow teams to move from draft to finished page in half the time while keeping full human-in-the-loop control.


Why publishers need AI support

The shift from print-first to digital-first has changed the rhythm of publishing, and yet many of the core processes have stayed manual and slow. Layouts still require hours of copy fitting and template adjustments. Overset text can consume an editor’s afternoon. Digital articles need headlines, teasers, and social posts, often created under last-minute pressure.

These repetitive steps take away energy from storytelling. What publishers need is support that makes production faster without sacrificing quality. This is where AI features inside WoodWing Studio Cloud make a measurable difference.

WoodWing's approach to AI

AI in WoodWing Studio is designed to assist human work, not replace it. The guiding principles are clear:

  • Respect the brand
    Every output must match design guidelines and editorial identity.
  • Support, not substitute
    Editors remain in charge of the final decision.
  • Boost creativity
    Suggestions should open new possibilities, not close them down.
  • Remove clutter
    Automation should take away repetitive tasks so people can focus on storytelling.
  • Stay intentional
    AI should be applied where it delivers real value.

These principles are reflected in the AI-assisted features available in WoodWing Studio Cloud.

AI layout automation

Designing pages for newspapers and magazines is often repetitive. Templates are useful but limited. Rule-based layout tools can create predictable results that lack flow. Much of the work falls on designers who spend hours fitting text boxes, resizing images, and balancing ads with articles.

AI Layout Automation uses two building blocks to propose layouts that are consistent and flexible:

  • Blueprints are high level patterns that guide how stories and ads flow across a section. A single brand can have more than seventy blueprint variations covering lead articles, secondary pieces, fillers, and advertisements.
  • Article shapes are modular components that include titles, intros, body text, and images. They are taken from past layouts and grow organically as new content is created.

The system compares new articles with past designs and proposes a complete page. If no perfect match exists the AI can adapt an existing shape or create a new variation.

 

Benefits

  • Layout production becomes fifty percent faster
  • Pages remain consistent while still flexible
  • Editors can adjust and refine everything in InDesign
  • Thousands of combinations replace a handful of static templates

AI copyfit assistant

Overset text is one of the most time-consuming frustrations in print production. A long article does not fit in the assigned space, and editors must shorten and rephrase until it does. This can take more than an hour for a single story.

The AI copyfit assistant detects overset text directly in the print editor. It proposes shorter sentence variants that preserve tone and meaning. Editors see the original sentence next to the suggestion and can accept or reject each change. Simple shortcuts allow quick navigation. The process happens in minutes instead of hours.

 

Benefits

  • Copy fitting time reduced by at least half
  • The original voice of the article is preserved
  • Editors keep full control of every adjustment
  • Works across all languages supported in WoodWing Studio

Digital editor AI assistant

Publishing digitally means producing much more than a single article. Each story needs a title, a teaser, social media copy, and often a summary. At the same time, editors must ensure the piece is free from errors, optimized for search, and consistent with tone and style guidelines. This is time consuming and often rushed.

The AI assistant appears as a side panel inside the digital editor. It provides a set of tools for content creation, editing, and optimization. It can generate headlines, teasers, FAQs, social media posts, and summaries. It checks grammar, spelling, readability, and coherence. It reviews content for SEO quality and EEAT principles which include experience, expertise, authoritativeness, and trustworthiness.

It can also adjust tone and style to match brand voice or translate articles. Custom prompts allow teams to tailor outputs to specific needs. Editors remain in charge, and suggestions can be copied, refined, or replaced. Every decision stays with the editorial team.

 

Benefits

  • Complete digital packages created quickly from a single draft
  • Higher editorial quality with built in grammar and SEO checks
  • Faster turnaround with instant suggestions inside the workflow
  • Adaptable content that matches different audiences and platforms

The combined impact of AI-assisted features

Each feature solves a different pain point, and together they create a connected chain of support across print and digital production in WoodWing Studio.

  • The AI assistant in the digital editor of WoodWing Studio accelerates writing and optimization
  • The AI copyfit assistant in the print editor reduces overset adjustments in print
  • AI layout automation speeds page design and ensures brand consistency

The combined result is a production process that is highly efficient and writers and editors to free up time and focus on the creative output.

Shape

Published on September 23, 2025

Magdalena Ivanova

Magdalena is a digital marketer and tech enthusiast with multiple marketing disciplines under her belt. Her articles cover various topics, including all things marketing, digital asset management, interviews, and opinions.

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