In a recent episode of Media Briefs by Media Voices, WoodWing's Managing Director for EMEA, Jeroen Goemans, sat down to discuss exactly this. He shares a pragmatic roadmap for publishers looking to cut through the noise and deploy AI where it counts to help solve the actual problems teams face every day.
The most effective AI strategy isn't about reinventing the wheel, it's about greasing it. Goemans advocates for a ‘practical perspective’, focusing on low-risk use cases that deliver immediate value. The goal is to embed AI directly into the tools your teams already use, ensuring that innovation doesn't come at the cost of operational stability.
During the brief but impactful session, Goemans highlights specific areas where AI applications are already driving ROI for WoodWing clients:
One of the most promising shifts Goemans notes is the change in staff sentiment. While early conversations were dominated by fears of job replacement, the narrative has flipped. Once teams see AI as a supportive co-pilot, one that handles the mundane while leaving editorial judgment and design ownership to humans, enthusiasm creates its own momentum.
If you are struggling to identify where AI fits into your production cycle, or if you simply want to hear how other publishers are successfully navigating this transition, this episode is a must-listen.
Catch the full conversation below to learn why the best approach to AI and AI strategy is to ‘just start’ and how to identify the bottlenecks that are ripe for an upgrade today.