Connecting the dots: how WoodWing integrates AI across its product portfolio

 
That’s why WoodWing's approach to AI integration – as part of its ongoing commitment to innovation – is intentional and embedded, not experimental. We integrate AI directly into the heart of our products to remove repetitive manual steps, speed up content delivery, and improve accuracy and compliance. To us, AI is not a replacement for human expertise, but a reliable assistant that strengthens it.

How AI integration adds measurable value in modern content workflows

In creative and information-driven organizations, a lot of valuable time still disappears into repetitive work – tagging images, reformatting copy for multiple channels, and maintaining compliance records. All of them essential but very time-intensive tasks. Making these types of tasks easier to manage in less time, benefits our users and clients enormously.

Here’s where AI integration makes a real difference in WoodWing products:

• In WoodWing Studio, AI assists editorial teams streamline the process of preparing your content for different platforms and audiences by automatically suggesting article layouts and alternative headlines, or by adjusting text to fit specific page formats (‘copyfitting’) – a process that can easily take hours per issue if done manually.
• In WoodWing Assets, AI automatically tags thousands of images with accurate keywords, identifies duplicates, and enriches files with metadata. Not only can clients reduce tagging time by 60% by enabling automatic instead of manual tagging, AI integration also makes it much easier to locate and manage digital assets across the organization.
• In WoodWing Scienta, AI Search interprets natural-language questions to provide accurate, context-rich results, enabling teams to update documentation faster and significantly reduce the time it takes to prepare well for audits.

These features empower teams to focus more on creativity and strategic decision-making, and less on repetitive manual tasks. This clearly demonstrates how integrated AI accelerates workflows and increases consistency without adding new systems or complexity.

Accepting what AI can and can't do

AI is very powerful, but it's not magic. We don't use it just for the sake of using it and blowing our own trumpet about it. In tasks where human creativity and judgment matter most, we rely on our specialists and give them the space and responsibility to add the value our clients are expecting from us. For instance, in editorial decision-making, visual storytelling, or strategic quality assessments. This approach shines through in WoodWing's motto regarding AI:

Let AI handle the mechanical, so people can focus on the meaningful.

Following this philosophy, WoodWing's AI integration is designed to always respect certain basic rules. It automates what can be automated, provides suggestions where human validation adds value. AI assists, suggests, and advises, but ultimately leaves it up to the user to take the final decision.

Integration that fits existing workflows

Unlike some standalone AI tools, WoodWing products integrate seamlessly with existing enterprise environments such as Microsoft 365, ERP systems, and CRM platforms. This means AI integration within WoodWing's solutions can operate within your familiar workflows – without disrupting established processes, costly migrations, or major retraining. This seamless integration approach allows our clients to unlock AI-driven benefits without the risks and costs associated with complete system overhauls.

For example, AI-powered metadata generation in Assets works across connected systems, ensuring that information stays compliant, searchable, and up to date. In WoodWing Scienta, AI Search helps teams instantly find the right document, policy, or procedure across thousands of records – accelerating decision-making and reducing time spent on manual searches.

Looking ahead: AI as part of everyday work

The future of AI in content and information management is about empowering teams. That's why WoodWing’s roadmap includes continued refinement of embedded AI tools using advanced machine learning, natural language processing, and adaptive automation.

Our approach is simple: AI integration within WoodWing solutions should feel like a natural part of everyday work – a tool that helps creative, marketing, and compliance teams get things done more easily and avoids or gets rid of potential roadblocks. As always, new technologies will emerge and our customers’ needs will evolve – faster than ever before – so we’ll keep refining and expanding our AI capabilities. Not to be able to make grand statements, but to eenrich our solutions with practical improvements that make a real difference across content and information workflows.