How media houses turn AI strategy into measurable workflow improvements

 
In a recent episode of Media Briefs by Media Voices, WoodWing's Managing Director for EMEA, Jeroen Goemans, sat down to discuss exactly this. He shares a pragmatic roadmap for publishers looking to cut through the noise and deploy AI where it counts to help solve the actual problems teams face every day.

Focus on ‘low-risk’, high-value wins

The most effective AI strategy isn't about reinventing the wheel, it's about greasing it. Goemans advocates for a ‘practical perspective’, focusing on low-risk use cases that deliver immediate value. The goal is to embed AI directly into the tools your teams already use, ensuring that innovation doesn't come at the cost of operational stability.

Real-world AI strategy

During the brief but impactful session, Goemans highlights specific areas where AI applications are already driving ROI for WoodWing clients:

• Intelligent copy fitting
  Going beyond simple character counting, AI can now tighten or expand text for print layouts while preserving the original tone and meaning, saving editors hours of manual tweaking.
• Automated localization
  Publishers are using AI to instantly repackage content for different target audiences or regions, adjusting translation and tone of voice to unlock new markets with minimal effort.
• AI layout automation
  AI layout automation turns manual page design for newspapers and magazines into a dynamic, data-driven workflow. Automatically generating on-brand layouts frees creative teams from repetitive pixel-pushing to focus on high-value design strategy.
  
  

The human element in AI strategy

One of the most promising shifts Goemans notes is the change in staff sentiment. While early conversations were dominated by fears of job replacement, the narrative has flipped. Once teams see AI as a supportive co-pilot, one that handles the mundane while leaving editorial judgment and design ownership to humans, enthusiasm creates its own momentum.

Listen to the full insight

If you are struggling to identify where AI fits into your production cycle, or if you simply want to hear how other publishers are successfully navigating this transition, this episode is a must-listen.

Catch the full conversation below to learn why the best approach to AI and AI strategy is to ‘just start’ and how to identify the bottlenecks that are ripe for an upgrade today.