Why WoodWing Solutions
Solutions

Content Creation

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Content Creation

Collaborate and create high-quality channel-neutral content

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Digital Asset Management

Manage and distribute digital assets for streamlined content

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Multichannel Publishing

Maximize reach with seamless multi-channel content publishing

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Content Orchestration

Managing content at scale has never been easier or more profitable


Content Management

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Document Management

Centralize and control your documents, ensuring secure access

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Information Management

Become more agile, reduce risks and benefit from available data

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Knowledge Management

Bring knowledge and people together to work on quality

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Process Management

Describe and organize processes and make them accessible to everyone

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Quality Management

Collectively ensure that you do the right things in the right way

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Risk Management

Gain insight and control over every aspect of risk management.


Content Services

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AI Governance

Develop and distribute your own AI policies and stay compliant

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Creative Workflow Services

Unleash creative potential with tailored support from experts

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Digital Publishing Services

Enhance digital publishing strategy with expert services

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App Integrations

Integrate WoodWing seamlessly into your existing tech stack

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WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


FEATURED CONTENT PIECE

Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
Products
Products

Take charge of your content

WoodWing Studio

Streamlined content creation and multichannel publishing solution

Assets Logo (base)

Enterprise-grade digital asset management for streamlined workflows

WoodWing Swivle

Cloud-based DAM for seamless file management and collaboration

WoodWing Scienta

Software to collaborate on quality and have control over and maximize the benefits of the knowledge present in your organization.

WoodWing Xtendis

Secure digital archiving and document management system

Connect Logo (base)

Powerful integration suite for seamless connectivity and automation

WoodWing Smart Styles

Efficient plugin for enhanced Adobe InDesign design workflows

Industries
Industries

We know your challenges

icon-woodwing-agencies

Agencies

Optimized workflow, improved collaboration, and brand consistency

icon-woodwing-finance

Finance

Modern document and quality management helps you manage risks and improve processes

icon-woodwing-franchise

Franchise

Ensure unity with document, quality, and knowledge management

icon-woodwing-healthcare

Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

icon-logo-woodwing-housing-corporations

Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

icon-woodwing-manufacturing

Manufacturing

Consistent branding, accelerated launches, and integrated content management

icon-woodwing-publishing

Publishing

Efficient content creation, collaboration, and multichannel publishing

icon-woodwing-retail-ecommerce

Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

icon-woodwing-transport-logistic

Trade & Logistics

Increase efficiency with process, document, and quality management


Featured content piece

Bavaria

How Bavaria significantly improved its global brand management.

Read this case
Inspiration
Inspiration

Learning centre

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Success Stories

Read success stories from trusted organizations that rely on WoodWing's solutions

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eBooks & Whitepapers

Dive into in-depth knowledge with our comprehensive digital publications

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Videos

Lean back and enjoy one of our educational videos

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Events & Webinars

Meet us in person or virtually at one of our events or webinars


Latest articles

Innovation, Insights, and Community come together at WoodWing Uncovered APAC

Innovation, Insights, and Community come together at WoodWing Uncovered APAC

What is quality management? And how do you approach it?

What is quality management? And how do you approach it?

Beyond theory: effective risk management in practice

Beyond theory: effective risk management in practice

View all blog articles

Featured content piece

Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
Company
Company

About us

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About WoodWing

Discover our company's vision, mission, and innovative solutions

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Management Team

Meet the leaders driving WoodWing's success and growth

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Contact

Reach out to us for inquiries, support, and collaboration


Jobs & Press

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Job opportunities

Explore exciting career opportunities and join our team

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Press releases & news

Stay updated with our latest company news and announcements


Partners

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Partners

Explore our partners for local support and expanded capabilities

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Become a partner

Join our global partner network and grow with us


Want to work for us?

Developer

Would you like to further develop your development skills? As our developer you will learn all about new techniques and innovations.

Join our team
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Why WoodWing Solutions

Content Creation

icon-woodwing-content-creation

Content Creation

Collaborate and create high-quality channel-neutral content

icon-woodwing-dam

Digital Asset Management

Manage and distribute digital assets for streamlined content

icon-woodwing-multichannel-publishing

Multichannel Publishing

Maximize reach with seamless multi-channel content publishing

icon-woodwing-content-orchestration

Content Orchestration

Managing content at scale has never been easier or more profitable


Content Management

icon-logo-woodwing-document-management

Document Management

Centralize and control your documents, ensuring secure access

icon-woodwing-information-management

Information Management

Become more agile, reduce risks and benefit from available data

icon-woodwing-knowledge-management

Knowledge Management

Bring knowledge and people together to work on quality

icon-woodwing-process-management

Process Management

Describe and organize processes and make them accessible to everyone

icon-logo-woodwing-quality-management

Quality Management

Collectively ensure that you do the right things in the right way

icon-woodwing-risk-management

Risk Management

Gain insight and control over every aspect of risk management.


Content Services

icon-logo-woodwing-ai-governance

AI Governance

Develop and distribute your own AI policies and stay compliant

icon-woodwing-creative-workflow-services

Creative Workflow Services

Unleash creative potential with tailored support from experts

icon-woodwing-digital-publishing-service

Digital Publishing Services

Enhance digital publishing strategy with expert services

icon-woodwing-integrations

App Integrations

Integrate WoodWing seamlessly into your existing tech stack

icon-woodwing-cloud

WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


FEATURED CONTENT PIECE

Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
Products

Take charge of your content

WoodWing Studio

Streamlined content creation and multichannel publishing solution

WoodWing Studio

Collaborative content creation and multichannel publishing solution that simplifies workflows and streamlines production processes.

Assets Logo (base)

Enterprise-grade digital asset management for streamlined workflows

WoodWing Assets

Enterprise-grade digital asset management solution that streamlines your creative workflow and simplifies collaboration among team members.

WoodWing Swivle

Cloud-based DAM for seamless file management and collaboration

WoodWing Swivle

Cloud-based DAM solution for managing, sharing, and collaborating on digital files from anywhere and on any device.

WoodWing Scienta

Software to collaborate on quality and have control over and maximize the benefits of the knowledge present in your organization.

WoodWing Scienta

Quality management platform for regulated industries that simplifies compliance, knowledge sharing, and collaboration.

WoodWing Xtendis

Secure digital archiving and document management system

WoodWing Xtendis

Digital archiving and document management system that allows organizations to store, manage, and access their digital assets securely.

Connect Logo (base)

Powerful integration suite for seamless connectivity and automation

WoodWing Connect

Powerful integration suite, including APIs, webhooks, plugins, and the best-in-class iPaaS solution (powered by Workato).

WoodWing Smart Styles

Efficient plugin for enhanced Adobe InDesign design workflows

WoodWing Smart Styles

Plugin for Adobe InDesign that streamlines design workflows by allowing designers to apply predefined styles quickly.

Industries

We know your challenges

icon-woodwing-agencies

Agencies

Optimized workflow, improved collaboration, and brand consistency

icon-woodwing-finance

Finance

Modern document and quality management helps you manage risks and improve processes

icon-woodwing-franchise

Franchise

Ensure unity with document, quality, and knowledge management

icon-woodwing-healthcare

Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

icon-logo-woodwing-housing-corporations

Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

icon-woodwing-manufacturing

Manufacturing

Consistent branding, accelerated launches, and integrated content management

icon-woodwing-publishing

Publishing

Efficient content creation, collaboration, and multichannel publishing

icon-woodwing-retail-ecommerce

Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

icon-woodwing-transport-logistic

Trade & Logistics

Increase efficiency with process, document, and quality management

Featured content piece

Bavaria

How Bavaria significantly improved its global brand management.

Read this case
Inspiration

Learning centre

icon-woodwing-success-stories

Success Stories

Read success stories from trusted organizations that rely on WoodWing's solutions

icon-woodwing-ebooks-whitepapers

eBooks & Whitepapers

Dive into in-depth knowledge with our comprehensive digital publications

icon-logo-woodwing-videos

Videos

Lean back and enjoy one of our educational videos

icon-woodwing-events-and-webinars

Events & Webinars

Meet us in person or virtually at one of our events or webinars


Latest articles

Innovation, Insights, and Community come together at WoodWing Uncovered APAC

Innovation, Insights, and Community come together at WoodWing Uncovered APAC

What is quality management? And how do you approach it?

What is quality management? And how do you approach it?

Beyond theory: effective risk management in practice

Beyond theory: effective risk management in practice

View all blog articles

Featured content piece

Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
Company

About us

icon-woodwing-about-woodwing

About WoodWing

Discover our company's vision, mission, and innovative solutions

icon-woodwing-management-team

Management Team

Meet the leaders driving WoodWing's success and growth

icon-woodwing-contact

Contact

Reach out to us for inquiries, support, and collaboration


Jobs & Press

icon-woodwing-job-opportunities

Job opportunities

Explore exciting career opportunities and join our team

icon-woodwing-press-release

Press releases & news

Stay updated with our latest company news and announcements


Partners

icon-woodwing-partners

Partners

Explore our partners for local support and expanded capabilities

icon-woodwing-become-a-partner

Become a partner

Join our global partner network and grow with us


Want to work for us?

Developer

Would you like to further develop your development skills? As our developer you will learn all about new techniques and innovations.

Join our team
Contact us
Home Inspiration Blog | WoodWing

Business

3 minutes of reading

Innovation, Insights, and Community come together at WoodWing Uncovered APAC

After the resounding success of WoodWing Uncovered's EMEA edition, the spotlight turned to APAC, with Sydney hosting the first-ever edition of the event in the region. As one of WoodWing’s key markets, Australia was the natural choice to bring together industry leaders, customers, and partners to explore the future of content operations.

Shape

A Perfect Day in the heart of Darling Harbour

Held on November 6, 2024, the event took place in the heart of Sydney, overlooking the Marina. The scenic backdrop set the tone for a day of inspiration and collaboration. Our guests, including valuable customers and partners from across APAC, arrived eager to connect with the WoodWing team flown in from Malaysia and Amsterdam.

The event started with warm conversations over morning tea, with the crisp weather adding to the vibrant energy of the day.

Kicking off with vision and purpose

Ross Paterson, CEO of WoodWing, opened the event with a powerful keynote. He highlighted the dual forces of uncertainty and opportunity in the ever-evolving digital landscape. He shared insights into the challenges companies face with digital transformation, including inefficiencies in content workflows, legal risks, and the need for branding consistency. His message was clear: unlocking potential and embracing change are key to staying competitive.

What is the biggest waste of our time? The waste of human talent!
 
Ross Paterson – CEO WoodWing

He emphasized WoodWing's commitment to innovation, particularly the shift to a SaaS model, which enables faster feature delivery and enhanced customer outcomes.

Expert-led insights

The event featured an exceptional lineup of speakers, each addressing critical themes in content operations and innovation:

  • Tom Pijsel, VP of Product Management at WoodWing, delivered actionable insights on using AI to revolutionize content workflows. He demonstrated how automating routine tasks can improve efficiency, reduce manual effort, and maintain high content quality.
  • Michael Stoddart, Consultant and former Adobe executive, reflected on the transformative changes in content creation, from desktop publishing to AI-driven platforms. He warned of the challenges posed by AI, such as bias and data security, and emphasized the need for proactive leadership in navigating these disruptions.
  • Hassan Tahhan, Senior Partner Sales Solutions Architect at AWS, explored how generative AI empowers content production. He shared practical examples of using AI to customise workflows and effectively use data to meet unique business needs.
  • Mike McHugh, Country Manager at PageProof Australia, discussed optimising workflows, from creative briefing to final asset delivery. His session tackled practical questions, including how AI can assist in creative feedback and ensure efficient approvals.
  • Owen Greenwell, Creative Operations Director at Medium Rare Content Agency, highlighted how WoodWing Studio and WoodWing Assets have given his team a competitive edge. He shared how seamless integrations and cloud migration have streamlined their operations, enabling a decade of uninterrupted performance.

blog-hero-uncovered-apac-2-2024

Panel discussion: shaping the future of content operations

The event also featured a thought-provoking panel discussion with industry experts, including:

  • Tom Pijsel, VP Product Management, WoodWing
  • Hana Jo, Head of Digital Production & Operations, Medium Rare Content Agency
  • Andrew Lomas, Cofounder and CEO, Creative Folks
  • Michael Stoddart, Consultant

The panel addressed pressing questions on the future of content production:

  • Generative AI: what are the opportunities and ethical challenges it presents?
  • The role of DAM: how will Digital Asset Management evolve, and what features will lead the way?
  • Skillsets for the future: what new skills will creative teams need to stay competitive?
  • VR and Metaverse: are brands ready to embrace immersive content production?
  • Measurement and KPIs: how can we define and measure creative success beyond traditional metrics?

Ending on a high note

The day ended with a lively quiz hosted by MC Jessica, testing attendees’ wit and engagement. Prizes and gifts were distributed, creating a celebratory atmosphere to close out the event on a high.

A glimpse into the future

WoodWing Uncovered APAC 2024 was more than just an event – it was a gathering of innovative minds united by a shared goal: to reimagine the future of content operations. From cutting-edge AI applications to insights on creative collaboration, the day left attendees inspired and empowered to take their content strategies to the next level.

As WoodWing continues to build its presence in APAC, the event underscored its commitment to building, growing, and stimulating a community of creativity, innovation, and collaboration. Stay tuned as we continue to uncover and help shape the future of content together – not just in APAC, but all across the globe.

Shape

Published on November 25, 2024

Magdalena Ivanova

Magdalena is a digital marketer and tech enthusiast with multiple marketing disciplines under her belt. Her articles cover various topics, including all things marketing, digital asset management, interviews, and opinions.

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