Digital Content Production



A ‘what you see is what you get’ HTML editor for responsive content creation

Drive your story further with responsive publishing

Inception empowers you to create and publish beautiful content that is responsive on every device –  in minutes.

A snap to use, Inception makes it easy to distribute your stories on every channel. From Facebook Instant Articles, Adobe DPS, Adobe Experience Manager Mobile, websites and Apple News to your internal communication channels. With no compromises on design or messaging. Accelerate your publishing process. Massively. Simply.

With Inception, we are pushing boundaries to innovate the digital sector.

- Toby Coffey, Head of Digital Development, National Theatre, London -


Content layout adapts automatically with each device

Browse through this Inception story below


Click image

coffee responsive story thumbnail.jpg


Why choose WoodWing Inception?



Simple, reliable user-interface

No guessing anymore what your output will look like. The easiest what-you-see-is-what-you-get (WYSIWYG) editor ever.


Turn-key cloud solution

No software installation needed. Inception is cloud based and ready to run when you are.


Responsive templates

Build on-brand, responsive templates in your own look and feel, using regular html and CSS.


Assistance when you need it

No html experience? Template creation can also outsourced to partners or WoodWing Digital Services.

Start using Inception for per month.*




SaaS Platform

Assign tasks
Create stories
Output preview
Publish stories

* Based on a yearly subscription and excl. VAT.

Try Inception for 30 days

Create your own stories and publish them to any device – in minutes?
See for yourself now with a free 30-day trial.

Start your trial now