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Topics:
- Omnichannel content creation
- Strategy
- Content re-use across brands and territories
- Business ROI
- WoodWing Studio
- WoodWing Assets
- Cloud (SaaS)
Instant knowledge
In this webinar, Lars shows Aller Media's challenges and their experiences implementing a content-first approach for a true omni-strategy that involves everyone in the content creation process at Aller Media including external parties.
WoodWing has played an important role in Aller Media's omni-strategy implementation to not only streamline content production but also re-using content for various channels to maximize ROI on content.
Since 2014, Lars has been part of Aller Media. Lars has led projects across the Aller Group in the Nordic region, and as a consultant, he has worked in IT and digital business development for more than 20 years, including five years as an international process optimization consultant.
Who’s this webinar for?
This webinar is highly recommended for anyone involved in the decision-making and content-creation process in the publishing and media industry.
Related content
The strategies implemented by Aller Media have been discussed in more detail in this webinar with consultancy firm Kapero.
The speakers
Lars Kroløkke
Director - Digital Transformation
Aller Media A/S
Maarten Reinders
CCO
WoodWing
We help you to take charge of your content with our world-class content and information management solutions.
