On-demand webinar with Lars Kroløkke, Director - Digital Transformation at Aller Media A/S on "How to implement omni-strategy in real life".
In this webinar, Lars shows Aller Media's challenges and their experiences implementing a content-first approach for a true omi-strategy that involves everyone in the content creation process at Aller Media including external parties.
WoodWing has played an important role in Aller Media's omni-strategy implementation to not only streamline content production but also re-using content for various channels to maximize ROI on content.
Highly recommended for anyone involved in the decision making and content creation process in the publishing and media industry.
Speakers
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Lars Kroløkke, Director - Digital Transformation at Aller Media A/SSince 2014 Lars has been part of Aller Media. Lars has led projects across the Aller Group in the Nordic region, and as a consultant, he has worked in IT and digital business development for more than 20 years, including five years as an international process optimization consultant. |
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Maarten Reinders, CCO at WoodWingMaarten is the Chief Commercial Officer at WoodWing. He is a seasoned commercial and business unit leader with a proven track record and international experience in sales, marketing and channel management. He is an inspiring commercial leader with extensive knowledge and experience in the IT software and infrastructure market. |
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