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Why WoodWing

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Enterprise Information Management

Take charge of your content and information with Enterprise Information Management

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Unlock your potential

Unlock your potential with WoodWing's innovative solutions

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Content Orchestration

Managing content at scale has never been easier or more profitable

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Content Creation

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Content Creation

Collaborate and create high-quality channel-neutral content

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Digital Asset Management

Manage and distribute digital assets for streamlined content

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Multichannel Publishing

Maximize reach with seamless multi-channel content publishing


Content Management

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Document Management

Centralize and control your documents, ensuring secure access

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Information Management

Become more agile, reduce risks and benefit from available data

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Knowledge Management

Bring knowledge and people together to work on quality

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Process Management

Organize and describe processes in a way that everyone can use

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Quality Management

Ensure together that you do the right things, and do them well

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Risk Management

Gain insight and control over every aspect of risk management.


Content Services

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Creative Workflow Services

Unleash creative potential with tailored support from experts

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Digital Publishing Services

Enhance digital publishing strategy with expert services

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App Integrations

Integrate WoodWing seamlessly into your existing tech stack

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WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


FEATURED CONTENT PIECE

Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
Products
Products

Take charge of your content

WoodWing Studio

Streamlined content creation and multichannel publishing solution

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Enterprise-grade digital asset management for streamlined workflows

WoodWing Swivle

Cloud-based DAM for seamless file management and collaboration

WoodWing Scienta

Software to collaborate on quality and have control over and maximize the benefits of the knowledge present in your organization.

WoodWing Xtendis

Secure digital archiving and document management system

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Powerful integration suite for seamless connectivity and automation

WoodWing Smart Styles

Efficient plugin for enhanced Adobe InDesign design workflows

Industries
Industries

We know your challenges

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Agencies

Optimized workflow, improved collaboration, and brand consistency

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Finance

Modern document and quality management helps you manage risks and improve processes

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Franchise

Ensure unity with document, quality, and knowledge management

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Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

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Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

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Manufacturing

Consistent branding, accelerated launches, and integrated content management

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Publishing

Efficient content creation, collaboration, and multichannel publishing

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Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

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Trade & Logistics

Increase efficiency with process, document, and quality management


Featured content piece

Bavaria

How Bavaria significantly improved its global brand management.

Read this case
Inspiration
Inspiration

Learning centre

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Success Stories

Read success stories from trusted organizations that rely on WoodWing's solutions

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eBooks & Whitepapers

Dive into in-depth knowledge with our comprehensive digital publications

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Lean back and enjoy one of our educational videos

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Events & Webinars

Meet us in person or virtually at one of our events or webinars


Latest articles

Is your organization ready for NIS2 and the DORA Act?

Is your organization ready for NIS2 and the DORA Act?

Successful data protection and cybersecurity management? Ensure the human dimension

Successful data protection and cybersecurity management? Ensure the human dimension

‘DAM for retail’ buyer's guide: how to choose a digital asset management system

‘DAM for retail’ buyer's guide: how to choose a digital asset management system

View all blog articles

Featured content piece

Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
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Job opportunities

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Why WoodWing

How we help

icon-woodwing-enterprise-information-management-eim

Enterprise Information Management

Take charge of your content and information with Enterprise Information Management

icon-woodwing-unlock-your-potential

Unlock your potential

Unlock your potential with WoodWing's innovative solutions

icon-woodwing-content-orchestration

Content Orchestration

Managing content at scale has never been easier or more profitable

Solutions

Content Creation

icon-woodwing-content-creation

Content Creation

Collaborate and create high-quality channel-neutral content

icon-woodwing-dam

Digital Asset Management

Manage and distribute digital assets for streamlined content

icon-woodwing-multichannel-publishing

Multichannel Publishing

Maximize reach with seamless multi-channel content publishing


Content Management

icon-logo-woodwing-document-management

Document Management

Centralize and control your documents, ensuring secure access

icon-woodwing-information-management

Information Management

Become more agile, reduce risks and benefit from available data

icon-woodwing-knowledge-management

Knowledge Management

Bring knowledge and people together to work on quality

icon-woodwing-process-management

Process Management

Organize and describe processes in a way that everyone can use

icon-logo-woodwing-quality-management

Quality Management

Ensure together that you do the right things, and do them well

icon-woodwing-risk-management

Risk Management

Gain insight and control over every aspect of risk management.


Content Services

icon-woodwing-creative-workflow-services

Creative Workflow Services

Unleash creative potential with tailored support from experts

icon-woodwing-digital-publishing-service

Digital Publishing Services

Enhance digital publishing strategy with expert services

icon-woodwing-integrations

App Integrations

Integrate WoodWing seamlessly into your existing tech stack

icon-woodwing-cloud

WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


FEATURED CONTENT PIECE

Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
Products

Take charge of your content

WoodWing Studio

Streamlined content creation and multichannel publishing solution

WoodWing Studio

Collaborative content creation and multichannel publishing solution that simplifies workflows and streamlines production processes.

Assets Logo (base)

Enterprise-grade digital asset management for streamlined workflows

WoodWing Assets

Enterprise-grade digital asset management solution that streamlines your creative workflow and simplifies collaboration among team members.

WoodWing Swivle

Cloud-based DAM for seamless file management and collaboration

WoodWing Swivle

Cloud-based DAM solution for managing, sharing, and collaborating on digital files from anywhere and on any device.

WoodWing Scienta

Software to collaborate on quality and have control over and maximize the benefits of the knowledge present in your organization.

WoodWing Scienta

Quality management platform for regulated industries that simplifies compliance, knowledge sharing, and collaboration.

WoodWing Xtendis

Secure digital archiving and document management system

WoodWing Xtendis

Digital archiving and document management system that allows organizations to store, manage, and access their digital assets securely.

Connect Logo (base)

Powerful integration suite for seamless connectivity and automation

WoodWing Connect

Powerful integration suite, including APIs, webhooks, plugins, and the best-in-class iPaaS solution (powered by Workato).

WoodWing Smart Styles

Efficient plugin for enhanced Adobe InDesign design workflows

WoodWing Smart Styles

Plugin for Adobe InDesign that streamlines design workflows by allowing designers to apply predefined styles quickly.

Industries

We know your challenges

icon-woodwing-agencies

Agencies

Optimized workflow, improved collaboration, and brand consistency

icon-woodwing-finance

Finance

Modern document and quality management helps you manage risks and improve processes

icon-woodwing-franchise

Franchise

Ensure unity with document, quality, and knowledge management

icon-woodwing-healthcare

Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

icon-logo-woodwing-housing-corporations

Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

icon-woodwing-manufacturing

Manufacturing

Consistent branding, accelerated launches, and integrated content management

icon-woodwing-publishing

Publishing

Efficient content creation, collaboration, and multichannel publishing

icon-woodwing-retail-ecommerce

Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

icon-woodwing-transport-logistic

Trade & Logistics

Increase efficiency with process, document, and quality management

Featured content piece

Bavaria

How Bavaria significantly improved its global brand management.

Read this case
Inspiration

Learning centre

icon-woodwing-success-stories

Success Stories

Read success stories from trusted organizations that rely on WoodWing's solutions

icon-woodwing-ebooks-whitepapers

eBooks & Whitepapers

Dive into in-depth knowledge with our comprehensive digital publications

icon-logo-woodwing-videos

Videos

Lean back and enjoy one of our educational videos

icon-woodwing-events-and-webinars

Events & Webinars

Meet us in person or virtually at one of our events or webinars


Latest articles

Is your organization ready for NIS2 and the DORA Act?

Is your organization ready for NIS2 and the DORA Act?

Successful data protection and cybersecurity management? Ensure the human dimension

Successful data protection and cybersecurity management? Ensure the human dimension

‘DAM for retail’ buyer's guide: how to choose a digital asset management system

‘DAM for retail’ buyer's guide: how to choose a digital asset management system

View all blog articles

Featured content piece

Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
Company

About us

icon-woodwing-about-woodwing

About WoodWing

Discover our company's vision, mission, and innovative solutions

icon-woodwing-management-team

Management Team

Meet the leaders driving WoodWing's success and growth

icon-woodwing-contact

Contact

Reach out to us for inquiries, support, and collaboration


Jobs & Press

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Job opportunities

Explore exciting career opportunities and join our team

icon-woodwing-press-release

Press releases

Stay updated with our latest company news and announcements


Partners

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Partners

Explore our partners for local support and expanded capabilities

icon-woodwing-become-a-partner

Become a partner

Join our global partner network and grow with us


Want to work for us?

Developer

Would you like to further develop your development skills? As our developer you will learn all about new techniques and innovations.

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Contact us

Digital Asset Management

6 Minutes of reading

Success Story - Coca Cola

How CCEP Improved operational efficiency and brand management with WoodWing Assets

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Results

  • With the new DAM system in place – used by more than 400 people – CCEP has resolved operational difficulties and can quickly provide up-to-date product information to clients and collaborators.
  • CCEP has improved collaboration with external marketing agencies for the production of localized marketing materials and campaigns.
  • Other departments within CCEP are adopting WoodWing Assets (former Elvis DAM), as they too see opportunities to improve efficiency.

 

 

Partner: LAB9

Used Product(s)
WoodWing Assets
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About the customer

Coca-Cola European Partners in Belgium and Luxembourg is a subsidiary of Coca-Cola European Partners plc. (CCEP), the largest bottler of The Coca-Cola Company products. The company is a major fast-moving consumer goods business that makes, sells and distributes the world’s most loved soft drinks brands, to more than 300 million people.

Coca-Cola European Partners has been active in Belgium and Luxembourg for over 90 years where they have around 2000 employees and currently distribute 19 different brands.

The company's main business is bottling and they sell the products directly to wholesalers, supermarkets, stores and restaurants. Furthermore, they are also in charge of producing all types of marketing materials, such as Point of Sales materials to support the promotion and in-store product positioning.

Challenges

One of the main challenges faced by Coca-Cola European Partners was the usage of different platforms to store, manage and share files, and the lack of functionality they offered. Sharing larger files was done using .zip format, and the file-sharing platforms did not offer visual previews. This especially was an issue when the receiver did not own the corresponding graphics software to open or preview the files.

On top of that, there was a legacy media library platform, which had been implemented back in 2004. It wasn’t scalable and couldn’t grow with the needs of the company.

The previous solution we had was really time-consuming and not so user-friendly. We could only upload one asset at a time.

 

Iris De Smedt, Graphic Designer at Coca-Cola European Partners 

Evaluation

Coca-Cola European Partners followed the customary approach of multinational companies and invited different companies to present their solutions. After the presentations, and Q&A panels by CCEP, the evaluation process began based on factors relevant to the company, including the price and quality of the suggested solutions.

The ultimate goal of the evaluation was to choose the best solution that would meet the needs of the graphics team and their internal and external customers. This solution should enable the creative teams to quickly disseminate product graphics and localized campaigns (in Dutch and French) of newly launched products to customers and partners involved in the sales and distribution process.

WoodWing Assets (former Elvis DAM) was chosen because of its user-friendly UI, the powerful integration options and the functionality to easily share any file. Lab9, WoodWing's Authorized Solution Partner in Belgium and the team that supported the process of implementation, were straightforward and thorough with the answers to specific questions during the evaluation process.

The decision to move forward with the implementation of WoodWing Assets was made in August and the process of implementation started the next month. By the end of October, the DAM system was implemented and the CCEP team could start using the solution to upload assets and share files with customers.

WoodWing's partner, Lab9 have created all necessary custom-made plugins to connect the digital asset management solution with other internal systems used by the employees, including TrustBox. TrustBox is an online backup service which is used as a platform that collects product information, product images and all relevant information for retailers in one place. Lab9 created an WoodWing Assets plugin that enables CCEP to share images via TrustBox in an optimized way. Instead of uploading all the images, the team can now use simple hyperlinks to product images and information. Through TrustBox, the latest product images become automatically available on all retailer websites that have these products listed.

The satisfactory rate for providing complete product information in TrustBox, which is a crucial tool for retailers, has risen to 80% after the implementation of WoodWing Assets.

Chris De Clercq, Application Specialist at Lab9

Results & Benefits

  • WoodWing Assets has helped CCEP overcome the operational difficulty of providing up-to-date information: to clients for marketing campaigns, and to consumers for legal reasons (GDPR and 1169/2011 regulations).
  • The team can more easily produce marketing materials in Dutch and French due to the improved organization of materials.
  • Images can now be uploaded into the library and enriched with metadata in batch, saving tons of time and effort.
  • The collaboration workflow with key accounts has been optimized, now that product information is updated automatically
  • When working with external creative agencies to produce marketing campaigns, communication, and quality of work has improved due to the organized delivery of brand assets.​
  • Other departments within CCEP are adopting the system as they too see opportunities to improve their operational efficiency and organization using WoodWing Assets.
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"Among the most appreciated features are the storage space, the simplicity, and the ease with which it can be linked to our custom PIM"

Valentina Bonvini
Marketing Communication Manager
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